80 likes | 93 Views
Designers use color theory and tools such as Adobe Color to aid in their work, but why? Briefly, colors convey feelings that may describe a brand or make a logo enticing.<br>When it comes to film and video, we use color theory for that same purpose. It can help you properly tell a story, or help a company convey a brand philosophy. Color can even help you brand your Instagram channel in a way that appeals to the senses and locks in viewers. https://www.videomaker.com/how-to/editing/adobe-color/
E N D
Colorwheel apowerfultoolforvisualizingtherelationships betweencolors TO GET YOU STARTED WITH COLOR THEORY, I’LL DIVE INTO THE FOLLOWINGTOPICS: Colorschemes howtousethecolorwheeltochooseyourcolor schemes Tools andresources appsandguidestohelpyoumasterdesigning withcolor
Colors have meaning. They impart a tone and emotional impact just like fonts do, and that makes them a powerful designtool. WHY YOU SHOULD CAREABOUT COLOR But what if the car was paintedin your most-hated hue? Or each panel was a different adobe color entirely? Or if the interior mixed lime green and construction yellow?
Monochrome A monochromatic color scheme consists of varioustints,shades,andsaturationsofasingle basecolor. 01 Complementary Complementary schemes are based on twocolors fromoppositesidesofthecolorwheel. 02 Analogous Analogousschemesfeaturethreecolorsthatsit nexttoeachotheronthecolorwheel. 03
COLORTOOLS AND RESOURCES With all the complexity and flexibility designing withcoloroffers,itshouldcomeasnosurprisethat designers have built an array of tools to help with theprocess.Herearejustacoupleofourfavorites.
Colorscheme (palette) generators Colorpalette inspiration Colorusage inspiration