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Social Enterprise Knowledge Network (SEKN) CSR in Latin America. Gerardo Lozano, PhD American University, Washington, DC, 19/06/06. SEKN.
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Social Enterprise Knowledge Network(SEKN)CSR in Latin America Gerardo Lozano, PhD American University, Washington, DC, 19/06/06
SEKN • A collaboration formed to address the need for generating social enterprise intellectual capital developed in the region itself, came about in the year 2001 through the participation of a group of leading Latin American business schools and the Harvard Business School in partnership with the AVINA Foundation. • SEKN has two particularly distinctive characteristics. • Emphasizes inter-institutional collaboration. It is based on the premise that there is great power in carrying out closely coordinated research and in engaging in lateral learning. • the research has a field-based orientation and the teaching has a strong focus on case studies and discussion-based learning.
How Does SEKN Create Value? • When you think of how to improve the lives of the poor in Latin America, you might first think of food, education, and health. However, one of the most pressing needs—even if not as obvious—is to teach leaders of non-governmental organizations, and business leaders how to be more effective managers. After all, those leaders are the movers and shakers for socioeconomic change and betterment.
Academic Members Universidad San Andrés, Argentina Universidad de Sao Paulo, Brazil INCAE, Costa Rica Universidad de los Andes, Colombia Universidad Católica de Chile, Chile EGADEMonterrey, México Harvard Business School, USA ESADE, Spain Universidad del Pacífico, Perú IESA, Venezuela Strategic Partners AVINA Foundation CEMEX Who are the Members?
Greater social value Superior social enterprise management Attitudinal change & capability enhancement Knowledge dissemination Knowledge generation Economies of scale and scope Social capital creation Our Therory of Change
Knowledge Generation Cycle I • Master Book: Social Partnering in Latin America • 7 Derivative Books • 13 Chapters • 41 Articles • 24 Cases with Teaching Notes Cycle II • Master Book: Effective Management of Social Enterprises • 40 Cases with Teaching Notes • 50+ Articles
Venezuela • The jangling telephone awoke Alberto Vollmer, CEO of Venezuela’s largest rum producer. The news was disturbing: 400 homeless families had invaded the company’s sugar estate. Rather than calling in the police to evict the invaders, Alberto converted the crisis into an opportunity to open a new dialogue with the neighboring community and to shift the company’s strategy toward creating a strategic constructive alliance with these external stakeholders.
Chile • Maver Laboratory, Chile’s leading over-the-counter medications marketer, launched a social investment program that would go beyond simply generating goodwill. It aimed to be an innovative form of brand building for its major product in which the company would through deeds and words project itself in the community as deeply committed to social betterment.
Colombia • A leading food company Alpina decided to go beyond its traditional philanthropic giving and to develop corporate social responsibility as one of its core competencies. In a similar vein, the country’s most profitable company in 2003, Hocol, set itself the goal of generating wellbeing and development in the communities where it operated its petroleum business by collaborating intensively with community groups and governments.
Brasil • Orsa Group, a major paper products company, destined 1% of its revenues to fund its social investments. That distinctive dimension of its strategy enabled it to out compete a Canadian multinational in bidding for government assets.
CEMEX Cemex cerca de ti, Patrimonio Hoy Construmex Piso firme Danone Construyamos sus Sueños Televisa Teletón CCM VIRE PEÑOLES Comité Pro-Desarrollo de … BAT Centros Florece Evita que el menor fume HEB Bancos de Alimentos México
CSR • What is CSR? • Why CSR? • Are there real benefits • For firms • For Society • Does it pay to be responsible? • How to implement CSR?