Matt mcalister sr product manager rss and social media yahoo
Download
1 / 56

Arm Yourself for the Future: Opportunities and Threats for Your Web Business - PowerPoint PPT Presentation


  • 225 Views
  • Uploaded on

Matt McAlister Sr. Product Manager RSS and Social Media, Yahoo!. Arm Yourself for the Future: Opportunities and Threats for Your Web Business. Agenda. Online media trends Mashup examples How and why to step into the game. What is a Mashup?.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Arm Yourself for the Future: Opportunities and Threats for Your Web Business' - MartaAdara


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Matt mcalister sr product manager rss and social media yahoo l.jpg

Matt McAlister

Sr. Product Manager

RSS and Social Media, Yahoo!

Arm Yourself for the Future:Opportunities and Threats for Your Web Business


Agenda l.jpg
Agenda

  • Online media trends

  • Mashup examples

  • How and why to step into the game


What is a mashup l.jpg
What is a Mashup?

  • Mashup (music): a musical genre consisting of the combination of the parts of more than one song

  • Mashup (web application hybrid): a website or web application that combines content from more than one source

    -- Wikipedia


Technologies with impact l.jpg

WHICH ONES MATTER?

RSS Readers

Browsers

Tagging

Wikis

Social Networks

BECAUSE…

Both readers and advertisers are migrating this way

These tools could bring me new customers, distribution channels and revenue streams

Technologies with impact


Alternatives to my home page l.jpg

Alternatives to my home page



Awareness and usage of tools for accessing and reading rss feeds l.jpg

On average, Aware RSS Users spend 4 hours per week reading any of approximately 7 RSS feeds.

Awareness and Usage of Tools for Accessing and Reading RSS Feeds

Base: Currently use RSS feeds (R6)


You can offer more than just headlines l.jpg
You can offer more than just headlines any of approximately 7 RSS feeds.


Why worry l.jpg

THE BAD any of approximately 7 RSS feeds.

Fewer touch points with customers

Lose control of content distribution

Unproven ad models

Less traffic to my home page

THE GOOD

RSS is getting my content to people the way they want it

Driving traffic directly into site content

It’s cheap to produce content for these tools

Why worry?


Alternatives to my site navigation l.jpg

Alternatives to any of approximately 7 RSS feeds.my site navigation


Structure versus meaning l.jpg
Structure versus Meaning any of approximately 7 RSS feeds.

  • TAXONOMY

    • A division of things into ordered groups or categories.

  • SEMANTICS

    • The study or science of meaning in language.

  • -- American Heritage Dictionary


The semantic web l.jpg
The Semantic Web any of approximately 7 RSS feeds.

The Semantic Web is a project that intends to create a universal medium for information exchange by giving meaning, in a manner understandable by machines, to the content of documents on the Web.


Hierarchy model l.jpg
Hierarchy Model any of approximately 7 RSS feeds.


Matrix model l.jpg
Matrix Model any of approximately 7 RSS feeds.


Dewey decimal system religion l.jpg

200 Religion any of approximately 7 RSS feeds.201 Philosophy of Christianity 202 Miscellany of Christianity 203 Dictionaries of Christianity 204 Special topics 205 Serial publications of Christianity 206 Organizations of Christianity 207 Education, research in Christianity 208 Kinds of persons in Christianity 209 History & geography of Christianity 210 Natural theology 211 Concepts of God 212 Existence, attributes of God 213 Creation 214 Theodicy 215 Science & religion 216 Good & evil 217 Not assigned or no longer used 218 Humankind 219 Not assigned or no longer used 220 Bible 221 Old Testament 222 Historical books of Old Testament 223 Poetic books of Old Testament 224 Prophetic books of Old Testament 225 New Testament 226 Gospels & Acts 227 Epistles 228 Revelation (Apocalypse) 229 Apocrypha & pseudepigrapha 230 Christian theology 231 God

262 Ecclesiology 263 Times, places of religious observance 264 Public worship 265 Sacraments, other rites & acts 266 Missions 267 Associations for religious work 268 Religious education 269 Spiritual renewal 270 Christian church history 271 Religious orders in church history 272 Persecutions in church history 273 Heresies in church history 274 Christian church in Europe 275 Christian church in Asia 276 Christian church in Africa 277 Christian church in North America 278 Christian church in South America 279 Christian church in other areas 280 Christian denominations & sects 281 Early church & Eastern churches 282 Roman Catholic Church 283 Anglican churches 284 Protestants of Continental origin 285 Presbyterian, Reformed, Congregational 286 Baptist, Disciples of Christ, Adventist 287 Methodist & related churches 288 Not assigned or no longer used 289 Other denominations & sects 290 Other & comparative religions 291 Comparative religion 292 Classical (Greek & Roman) religion 293 Germanic religion 294 Religions of Indic origin 295 Zoroastrianism (Mazdaism, Parseeism) 296 Judaism 297 Islam & religions originating in it 298 Not assigned or no longer used 299 Other religions

Dewey Decimal System: “Religion”

  • 231 God 232 Jesus Christ & his family 233 Humankind 234 Salvation (Soteriology) & grace 235 Spiritual beings 236 Eschatology 237 Not assigned or no longer used 238 Creeds & catechisms 239 Apologetics & polemics 240 Christian moral & devotional theology 241 Moral theology 242 Devotional literature 243 Evangelistic writings for individuals 244 Not assigned or no longer used 245 Texts of hymns 246 Use of art in Christianity 247 Church furnishings & articles 248 Christian experience, practice, life 249 Christian observances in family life 250 Christian orders & local church 251 Preaching (Homiletics) 252 Texts of sermons 253 Pastoral office (Pastoral theology) 254 Parish government & administration 255 Religious congregations & orders 256 Not assigned or no longer used 257 Not assigned or no longer used 258 Not assigned or no longer used 259 Activities of the local church 260 Christian social theology 261 Social theology 262 Ecclesiology

296 Judaism

297 Islam & religions originating in it

? Buddhism


Tags bridge the gap between structure and meaning l.jpg
Tags bridge the gap between structure and meaning any of approximately 7 RSS feeds.


And they become social fabric l.jpg
And they become social fabric any of approximately 7 RSS feeds.


A simple content mashup l.jpg
A Simple Content Mashup any of approximately 7 RSS feeds.


A simple content mashup22 l.jpg
A Simple Content Mashup any of approximately 7 RSS feeds.


How did they do this l.jpg
How did they do this? any of approximately 7 RSS feeds.


Tag data makes mashups easy l.jpg
Tag data makes mashups easy any of approximately 7 RSS feeds.


Why content data matters l.jpg

THE BAD any of approximately 7 RSS feeds.

People are interacting with social media tools instead of your site

Your content getting mixed up with other sources

THE GOOD

People using your content for personal use

People distributing your content for you

Your content accessible for mashups

Why Content Data Matters


Producing targeted content creating communities selling advertising l.jpg

Producing targeted content any of approximately 7 RSS feeds.

Creating communities

Selling advertising

Your own readers are starting to look like you


Sharing news with each other l.jpg
Sharing news with each other any of approximately 7 RSS feeds.


Helping each other buy things l.jpg
Helping each other buy things any of approximately 7 RSS feeds.


Organizing ways to get together l.jpg
Organizing ways to get together any of approximately 7 RSS feeds.


Sharing opinions with eachother l.jpg
Sharing opinions with eachother any of approximately 7 RSS feeds.


It s not just for the fun of it l.jpg
It’s not just for the fun of it any of approximately 7 RSS feeds.

There are lots of ways to make money:

  • Yahoo!

  • Google

  • Amazon

  • eBay

  • IndustryBrains

  • Kanoodle


Why user participation matters l.jpg
Why User Participation Matters any of approximately 7 RSS feeds.

  • They create content for you

  • Your site becomes a destination for groups to form

  • There’s no better way to learn what your users want

  • If you don’t give them a way to communicate, they’ll go elsewhere


Mashup examples l.jpg

Mashup Examples any of approximately 7 RSS feeds.


Why play in the mashup game l.jpg
Why play in the Mashup game? any of approximately 7 RSS feeds.

  • Create more compelling offerings for your users

  • Get your stuff in front of more people than your competitors

  • Distribute your revenue model in addition to your content


Anatomy of a mashup l.jpg
Anatomy of a Mashup any of approximately 7 RSS feeds.


Explicit description of content l.jpg
Explicit description of content any of approximately 7 RSS feeds.

longitude and latitude

road condition summary


Make it relevant to your users l.jpg
Make it relevant to your users any of approximately 7 RSS feeds.


Make it relevant to your users41 l.jpg
Make it relevant to your users any of approximately 7 RSS feeds.


The mashup model l.jpg

The Mashup Model any of approximately 7 RSS feeds.


How do i get mashed up l.jpg
How do I get mashed up? any of approximately 7 RSS feeds.

  • Make your content easy to grab

  • Markup your content with tags and microformats

  • If you employ interactivity, expose the programming interface for those tools

  • Jump start it with your own mashups


Yeah so what what s the roi l.jpg
Yeah, so what? What’s the ROI? any of approximately 7 RSS feeds.

  • If you don’t, someone else will take your market opportunity

  • The costs are minimal

  • The upside is big time distribution


How do i make the model work answer incentives all around l.jpg
How do I make the model work? any of approximately 7 RSS feeds.Answer: Incentives all around

  • Mashup artists who use your content must also carry your ads (or sub offers)

    • (YPN, AdSense, Amazon Affiliates)

  • Split revenue with your Mashers

  • Everyone gets what they want

    • Mashers make money

    • More users get your content

    • You make money

    • Advertisers reach target customers


The arguments against getting connected out there l.jpg
The arguments against getting connected out there any of approximately 7 RSS feeds.

  • I’ve got other priorities

Make “winning” a priority…

it’s no fun just “maintaining” anyhow


The arguments against getting connected out there47 l.jpg
The arguments against getting connected out there any of approximately 7 RSS feeds.

  • I’ve got other priorities

  • My engineers are working on a new CMS

Again? You really really don’t need a new CMS. They would have more fun doing mashups, I’m sure.


The arguments against getting connected out there48 l.jpg
The arguments against getting connected out there any of approximately 7 RSS feeds.

  • I’ve got other priorities

  • My engineers are working on a new CMS

  • I just need traffic and things will change

Don’t get caught in that trap. If you connnect with a valuable audience, the money will come.


The arguments against getting connected out there49 l.jpg
The arguments against getting connected out there any of approximately 7 RSS feeds.

  • I’ve got other priorities

  • My engineers are working on a new CMS

  • I just need traffic and things will change

  • My content is valuable. I want control over where it appears and who uses it

Learn from the RIAA. Incentivize good behavior because you don’t have the $$$ to sue everyone.


The arguments against getting connected out there50 l.jpg
The arguments against getting connected out there any of approximately 7 RSS feeds.

  • I’ve got other priorities

  • My engineers are working on a new CMS

  • I just need traffic and things will change

  • My content is valuable. I want control over where it appears and who uses it

  • A competitor might use my content and take my users away

Make them a partner and profit together. They’ll steal your customers with or without you.


The arguments against getting connected out there51 l.jpg
The arguments against getting connected out there any of approximately 7 RSS feeds.

  • I’ve got other priorities

  • My engineers are working on a new CMS

  • I just need traffic and things will change

  • My content is valuable. I want control over where it appears and who uses it

  • A competitor might use my content and take my users away

  • I want advertisers paying me anywhere my content is being used

50% of a big pie can be worth more than 100% of a small pie.


The arguments against getting connected out there52 l.jpg
The arguments against getting connected out there any of approximately 7 RSS feeds.

  • I’ve got other priorities

  • My engineers are working on a new CMS

  • I just need traffic and things will change

  • My content is valuable. I want control over where it appears and who uses it

  • A competitor might use my content and take my users away

  • I want advertisers paying me anywhere my content is being used

  • Do you really think I will make more money doing this than selling brand advertising?

Hmmm, good point. Probably not.

But you’d be crazy not to at least diversify.


Swot analysis example wal mart l.jpg

STRENGTHS any of approximately 7 RSS feeds.

Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.

WEAKNESSES

Since Wal-Mart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors.

SWOT Analysis (Example: Wal-Mart)

INTERNAL

OPPORTUNITIES

  • There are tremendous opportunities for future business in expanding consumer markets, such as China and India.

THREATS

  • Being number one means that you are the target of competition, locally and globally.

EXTERNAL


Mashup swot analysis l.jpg

STRENGTHS any of approximately 7 RSS feeds.

It’s a very inexpensive way to enable my content for the new online media dynamics.

WEAKNESSES

I will lose some control of my content, my brand and my customers if I open up to the world of Mashups.

Mashup SWOT Analysis

INTERNAL

OPPORTUNITIES

  • There are many ways that Mashups can help me distribute my content, extend my brand, acquire new customers and open up new revenue streams.

THREATS

  • There are new competitive threats happening whether or not I make my content Mashup friendly.

EXTERNAL


A few resources l.jpg
A Few Resources any of approximately 7 RSS feeds.

  • http://publisher.yahoo.com/rssguide

  • TechCrunch

  • ProgrammableWeb.com

  • You’re It (tagsonomy.com)

  • Rex Hammock’s Blog

  • Raft Ali’s PaidContent

  • Many-to-many (corante.com/many)


Matt mcalister http www mattmcalister com mattmcal@yahoo com 408 349 2705 l.jpg

Matt McAlister any of approximately 7 RSS feeds.

http://www.mattmcalister.com/

mattmcal@yahoo.com

408-349-2705

Thank you.


ad