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Going Beyond Google. Marydee Ojala Editor, ONLINE: The Leading Magazine for Information Professionals. Agenda. Googlization of Online Other Web Search Engines Search Syntax Compare with Traditional Online What We Can Expect in the Future. What Does Online Mean.

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going beyond google

Going Beyond Google

Marydee Ojala

Editor, ONLINE: The Leading Magazine for Information Professionals

DFID 2006

agenda
Agenda
  • Googlization of Online
  • Other Web Search Engines
  • Search Syntax
  • Compare with Traditional Online
  • What We Can Expect in the Future

DFID 2006

what does online mean
What Does Online Mean
  • Librarians were the early adopters of online technology
  • “Our” online predates the Internet and the personal computer
  • So why don’t our users know about our online search skills?
  • We have got to show we’re better than Google

DFID 2006

out googling
Out Googling
  • We need to Out Google Google
  • Prove our worth
  • Make libraries, information centers, and information professionals relevant both in reality and in the eyes of our users and those who fund us

DFID 2006

googlization of online
Googlization of Online
  • Online = Search = Google
  • John Battelle’s book
  • But search engines don’t do what libraries do

DFID 2006

into the gym
Into the GYM
  • Google
    • Still the most popular search engine
  • Yahoo!
    • Gaining on Google
  • MSN (now Live Search)
    • Love them or hate them, it’s Microsoft

DFID 2006

important alternatives
Important Alternatives
  • Ask (Jeeves retired)
    • Now owned by Barry Diller (IAC)
  • Exalead
    • Developed in France, now has US office
  • A9
    • Part of Amazon
  • Gigablast
    • Added blog search

DFID 2006

whatever happened to
Whatever Happened To..
  • AltaVista
  • AllTheWeb
  • WiseNut
  • Teoma
  • Northern Light

DFID 2006

non english search engines
Non-English Search Engines
  • Search Engine Colossus
    • Canadian
    • Last checked in March 2006
    • http://www.searchenginecolossus.com/
  • Phil Bradley
    • British
    • Last checked in August 2005
    • http://www.philb.com/countryse.htm

DFID 2006

vertical search engines
Vertical Search Engines
  • FirstGov.gov
  • Answers.com
  • Scopus.com, Scirus.com
  • Topix.net
  • Oodle.com
  • GlobalSpec.com
  • GYM verticals

DFID 2006

metasearch engines
Metasearch Engines
  • Vivisimo (now Clusty.com)
    • Cluster technology
    • Creating verticals
  • Dogpile
    • Infospace
    • GYMA
  • Mamma.com
  • Trovando.it

DFID 2006

vertical metasearch engines
Vertical Metasearch Engines
  • Kayak
  • Clusty

DFID 2006

visual search
Visual Search
  • Groxis’ Grokker
    • EBSCO
  • Kartoo
  • Touchgraph

DFID 2006

search syntax
Search Syntax
  • Implied Boolean AND
  • OR
  • Minus sign for NOT
  • Exact phrase
  • NEAR
  • Intervening words
  • Prefixes

DFID 2006

field searching
Field Searching
  • Advanced search boxes
  • Look at syntax and put into search box
  • Limitations to field searching

DFID 2006

going beyond google at google
Going Beyond Google At Google
  • Advanced search
  • Tabs (only they aren’t tabs anymore)
  • Clicking on More
  • Synonym feature not working properly
  • Link feature not robust

DFID 2006

going beyond google with other search engines
Going Beyond Google with Other Search Engines
  • Each search engine has a different database
  • Good ways to compare:
    • Twingine.com
    • Jux2.com
    • Thumbshots (ranking.thumbshots.com)
  • Not everything is on the Internet
  • Not everything can be found via Web search engines

DFID 2006

what else web search engines do
What Else Web Search Engines Do
  • Localization (competition with Yellow Pages?)
  • Personalization (does this work for libraries?)
  • Numeric (calculations, U.S. phone numbers)
  • Shortcuts (flights, package tracking)

DFID 2006

more offerings from search engines
More Offerings from Search Engines
  • Doodles & Jokes (particularly Google, but Yahoo has a sense of humor)
  • News, Alerting (Yahoo, Google)
  • Books (find in a library) (Google, Yahoo)
  • Scholarly Literature (Google, MSN)

DFID 2006

search engine or portal
Search Engine or Portal?
  • Yahoo Finance
  • Google Finance

DFID 2006

web search or sources
Web Search or Sources
  • Sometimes it’s better to go to a specific source than to do a Web search
  • InvestorWords versus define:

DFID 2006

going beyond web search
Going Beyond Web Search
  • The hidden Web is not as hidden as it used to be
  • Lots more formats than HTML
  • Moving into blogs, audio, video, images

DFID 2006

blogs
Blogs
  • Personal opinions, diaries, essays, news analysis
  • Blog search engines:
    • Technorati, Ice Rocket
    • Blogger, Bloglines
  • Added to Yahoo News Search, then removed
  • No search engine is complete

DFID 2006

slide25
Tags
  • User-supplied “indexing”
  • Folksonomies
  • Can be easily searched at Technorati
  • Inconsistent, uncontrolled

DFID 2006

podcasts
Podcasts
  • Listening in to information
  • Podcast search engines:
    • Podzinger (BBN), Podscope (TVEyes), Singingfish, Podcastalley
  • How do they search?
  • Often better to go directly to the source

DFID 2006

video search
Video Search
  • Google and Yahoo are experimenting with video (YouTube acquisition)
    • Letting users upload their own
    • Social networking model at other sites
  • Singingfish
  • Blinkx
  • How they search: metadata or speech recognition

DFID 2006

search engine optimization
Search Engine Optimization
  • Manipulating search results
  • Organic
  • How does this affect search results
  • How do paid search results display
  • Do end users understand

DFID 2006

traditional online search engines
Traditional Online Search Engines
  • EBSCOhost
  • ProQuest
  • Factiva
  • Nexis
  • Dialog

DFID 2006

ebscohost
EBSCOhost
  • Visualization
  • Clustering

DFID 2006

factiva
Factiva
  • Tag clouds
  • Graphs

DFID 2006

online 2 0 or 3 0
Online 2.0? Or 3.0?
  • How are traditional engines evolving?
  • Clustered results
  • Visualization, “delisting”
  • Making data work harder
  • Ending “siloization”

DFID 2006

the future
The Future
  • Is always hard to predict
  • Will Google continue to be synonymous with search?
  • Will Yahoo! catch up?
  • Will Ask join the gym?
  • Where do libraries and librarians fit?

DFID 2006

slide44
OR

DFID 2006

contact details
Contact Details
  • Marydee Ojala
  • marydee@xmission.com
  • www.onlinemag.net

DFID 2006