slide1 l.
Skip this Video
Loading SlideShow in 5 Seconds..
Food Retail Industry Challenge Fund PowerPoint Presentation
Download Presentation
Food Retail Industry Challenge Fund

Loading in 2 Seconds...

play fullscreen
1 / 15

Food Retail Industry Challenge Fund - PowerPoint PPT Presentation

  • Uploaded on

Food Retail Industry Challenge Fund . What is FRICH?. Food Retail Industry Challenge Fund competitive challenge fund funded by DFID challenges the private sector to increase Africa – UK food trade Supports innovative projects that improve market access for African products

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Food Retail Industry Challenge Fund' - MartaAdara

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

What is FRICH?

  • Food Retail Industry Challenge Fund
  • competitive challenge fund funded by DFID
  • challenges the private sector to increase Africa – UK food trade
  • Supports innovative projects that improve market access for African products
  • aims to raise awareness among UK consumers and expand consumer demand in the face of concerns about food miles, environmental conservation, labour standards and food safety

What is a Challenge Fund?

  • competitive process through which grants are made to businesses in response to proposals to overcome a particular challenge
  • designed to develop new public-private partnerships to combat poverty
  • Builds on the strengths of private sector – creativity, speed of response, delivery capability

What is a Challenge Fund?

  • co-fund projects with grant recipients normally funding most of the costs and at a minimum 50 per cent
  • work by tipping the investment decision to test new ideas from a “no-go” to a “go”.
  • backs projects and not individual firms, institutions or organisations
  • their strength is in triggering innovation

Why are we doing it?

  • 7 out of 10 Africans depend on agriculture
  • several million people rely at least partly on sales of fruit, vegetables, cocoa, coffee, tea and other agricultural commodities to the UK.
  • positive developmental impact of an increase in trade
  • UK shoppers spend about £1 million every day on food products from Africa.
  • farmers find it hard to meet buyers’ exacting standards

What will FRICH do?

  • FRICH will award grants to:
  • encourage investments at different points along African supply chains
  • test new supply chain initiatives that deliver development benefits to farmers and bring more information about those farmers to their customers.
  • encourage the development of business models with a much wider applicability across Africa.

Progress to date

  • The 1st round of FRICH generated 25 concept notes. 11 of these have been asked to prepare a full proposal
  • Key organisations progressing to the next stage are:
  • Supermarkets: Co-op, Sainsburys, Tesco, Waitrose
  • Brands: Finlays, Bettys and Taylors, Yeo Valley, Liberation Nuts, Cafe Direct
  • Not-for-profits: TWIN, Africa Now, Comic Relief, Rainforest Alliance, LEAF

How does it work?

  • grants of up to £250,000 will be given to innovative projects (up to 50% of total project value).
  • FRICH is a performance grant with payments triggered by milestones
  • FRICH targets food products from Africa (North of RSA and South of the Sahara)
  • Applications made through competitive bidding rounds
application process

Application process

  • Stage one: submit a concept note (3 page maximum)
  • how the project will meet the challenge
  • what constraints will be addressed
  • the essence of the innovation
  • organisations and beneficiaries to be involved
  • impact and outcomes – how will this project get products on the supermarket shelf
  • estimated project budget
  • Stage two: submit a full proposal

Eligibility Criteria

  • private sector for-profit organisation must lead
  • UK retailer or retail brand must be involved
  • FRICH supports projects and not organisations
  • innovation (new: products, services, marketing, business models, supply chains)
  • potential for commercial sustainability
  • cannot be funded commercially
  • risk sharing – at least 50%

Who evaluates?

  • Independent Advisory Committee:
  • experts in UK retailing
  • experts in African agriculture / African business
  • Management – Nathan EME head a consortium of companies (Euro PA and Associates, ERM, Concept Fruit) working under contract to the DFID.
  • The management team are not involved in the decision making process and, as a result, are available to provide guidance in concept note preparation

Frequently Asked Questions

  • What products?
    • All food products are eligible. A considerable number of round 1 applications were focused on tea and coffee and we would encourage applications from other product areas.
  • Type of organisation?
    • A for profit private sector organisation must lead. Bids can include a number of partners who will contribute to implementation. A UK retailer or retail brand must be involved.
  • Type of project?
    • All projects should have the potential for commercial sustainability. A considerable number of round 1 projects focused on organic products and fair-trade. We would encourage applications in other areas.

Frequently Asked Questions

  • Length of project?
    • All projects approved as part of round 2 should have a maximum duration of 2 years
  • Up front payments?
    • Payments will be made upon reaching agreed milestones. Payments will be reimbursements of funds spent by the project partners
  • Right of appeal?
    • The Advisory Committees decision is final. There is no right of appeal.
  • Can we try again?
  • Organisations may put forward more than one concept note. If the project does not reach proposal stage, the company may submit a concept note for another project in the next round.


  • 28 February 2009 – deadline for submission of round 2 concept notes
  • End March 2009 – Advisory Committee review
  • End March 2009 – call for proposals for successful applicants.
  • Spring/Summer 2009 – rolling review and evaluation of proposals once received.

Further help and information

  • All application forms and further guidance can be found on the FRICH website at
  • FRICH Contacts:
  • Mark Thomas, FRICH Project Director
  • Kerry Hamilton, FRICH Project Manager
  • Telephone: +44 20 7538 3111