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2 nd Digital Entertainment Conference, 11 th Nov, 2008, ITC Grand Central, Mumbai Jai Maroo jaimaroo @shemaroo.com. Entertainment from 25 Feet. Web & Mobile channels : Content Owners Approach ? Movies On Demand : How & When in India Innovative Customized Offering

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entertainment from 25 feet
2nd Digital Entertainment Conference,

11th Nov, 2008, ITC Grand Central, Mumbai

Jai Maroo


Entertainment from 25 Feet

2nd Digital Entertainment Conference

key points
Web & Mobile channels : Content Owners Approach ?

Movies On Demand : How & When in India

Innovative Customized Offering

OnDemand Services : Bollywood’s Perception

Key Points

2nd Digital Entertainment Conference

web mobile channels content owners approach
Today even the traditional Content Houses have come of age to accept web &

mobile channels as revenue streams & modes of promotion.

Revenue Stream

Should not affect other revenue streams

Platforms should accept it as a cost centre

Content is not created or acquired for free

Transparent & Timely reports should be provided

Definitely enhances visibility & penetration

Promotional Tool

Better allocation of marketing budgets

Offers more targeted marketing options

More integrated interactive solution

Rational cost levels allow for prolonged campaigns

Web & Mobile channels : Content Owners Approach ?

2nd Digital Entertainment Conference

movies on demand how when in india

Yes it is available through a few web portals, but is the bandwidth good enough to provide a quality viewing experience to the consumer & not to forget the screen size.

MOD on IPTV : A few have started & some are on the verge of rolling out. But can we wait more, maybe yes before making an alternate choice .

MOD on Digital Cable : Now that’s really interesting since the Analog cable players have a

ready mass to offer interactive services by taking their networks to the next level.

PPV over DTH : Would we really qualify this as a true Movie On Demand ?


Superior QualityTrue MOD over Broadband, IPTV & Digital Cable in India is not more than 6 months away.

Movies On Demand : How & When in India

2nd Digital Entertainment Conference

innovative customized offering
Typically every movie is exploited on a min. of 4 platforms during its life cycle.

Consumer have multiple options to catch up on a movie missed in the theaters on other platforms

Maybe its not Movies that I really want to watch on an On Demand Platform

How about something like this:

Innovative Customized Offering

2nd Digital Entertainment Conference

ondemand services bollywood s perception
Bollywood’s reaction to a fully realised OnDemand Film Universe

Significant increase in revenues

Much awaited distribution solution & blow to piracy

Shrinking of release windows across platforms

Better accountability & reporting

Streamlining/consolidation in value chain

Encouragement for aspiring talent to innovate

Will allow the industry to go beyond stereo type films by allowing each type of content to find it’s audience

OnDemand Services : Bollywood’s Perception

2nd Digital Entertainment Conference

thank you
Thank You

Jai Maroo


Shemaroo Entertainment Pvt. Ltd.

Shemaroo House, Plot No. 18,

Marol Co-operative Industrial Estate,

Off Andheri – Kurla Road,

Andheri (East), Mumbai 400059.

Phone (91-22) 4031 9911

Fax(91-22) 2851 9770

Website: www.shemaroo.com

2nd Digital Entertainment Conference