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Data Publishing on Web 2.0

Data Publishing on Web 2.0. Leigh Dodds, Chief Technology Officer, Ingenta ldodds@ingenta.com 1 st February 2007. Social Trends. Spread of Broadband Increasingly ubiquitous connections A generation of “web natives” Living on the web Social networking; blogging; instant messenger

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Data Publishing on Web 2.0

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  1. Data Publishing on Web 2.0 Leigh Dodds, Chief Technology Officer, Ingenta ldodds@ingenta.com 1st February 2007

  2. Social Trends • Spread of Broadband • Increasingly ubiquitous connections • A generation of “web natives” • Living on the web • Social networking; blogging; instant messenger • Create, not just consume • Some hard lessons about data ownership • Don’t steal my data; don’t lock me in

  3. Business Trends • Exploit the Long Tail • At internet scale even niche communities are very large • “We sold more books today that we didn't sell at all yesterday, than we sold today of all the books that did sell yesterday.” • Amazon employee quoted on Wikipedia • Success of web services • No need to own the user interface. It's your data that they want • Users can enrich your data • “Harnessing collective intelligence of users” • Review and Recommend; Social Bookmarking; Folksonomies

  4. Technology Trends • The Power of XML • Easier to exchange and process application independent data • Agile Engineering • Incrementally developer your product; short release cycles • Continually adapt to user needs • “The Perpetual Beta” • Maturation of the browser • AJAX, CSS, Javascript, Plugins • Browser as platform, not just document viewer

  5. Publishing on Web 2.0

  6. Web 2.0 Features • RSS Feeds • Social Bookmarking (“Folksonomies”) • Tagging and Categorization • Rating & Recommendations • Blogging • Comments and Discussions • Rich User Interfaces (“AJAX”) • Close to desktop systems • Web Services

  7. Web Services & Open Data • Publish Raw Data not (just) pages • Using “web native” formats like XML, not Excel or PDF • 328 Web services listed on ProgrammableWeb.com • Photo sharing; calendars; messaging; blogging • File storage; ecommerce; advertising; search • “Mashups” • Remixing Data to Create New Applications

  8. Example Mashups

  9. Lightweight Data Publishing

  10. A YouTube For Data?

  11. Summing Up

  12. Summing Up • Web 2.0 more than just hype • Culmination of a number of web trends • Importance of Open Data • Allows communities to assemble unique tailored applications • Importance of Users • Seek and create network effects • Browser as Application Platform • Huge potential for new kinds of web applications

  13. Practical Advice • Embrace Deep Linking • Clean, Reliable URLs • Avoid An Arms Race • Embrace Open Data

  14. Thank You

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