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Are Wholesome Menus Diminishing the Fast Food Industry Advancement?. Barrett Wills - Agribusiness - University of Georgia Brittany Lacy - Agribusiness - University of Georgia Warren Clemens - Agribusiness - University of Georgia. Problem Statement. Total Revenue - McDonald’s vs. Panera

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are wholesome menus diminishing the fast food industry advancement

Are Wholesome Menus Diminishing the Fast Food Industry Advancement?

Barrett Wills - Agribusiness - University of Georgia

Brittany Lacy - Agribusiness - University of Georgia

Warren Clemens - Agribusiness - University of Georgia

problem statement
Problem Statement
  • Total Revenue- McDonald’s vs. Panera
  • Menu- Healthy Options vs. Value Meal
  • Growth- Increases and Decreases
the issue
The Issue
  • Households- “Home Cooking” vs. Eating Out
  • Convenience vs. Health- Time is money, money is time
  • Transition- cheap and easy to cheap and healthy
slide4
Percent Total Revenue Per Restaurant for the Years 1997-2006 in the US for McDonald’s and Panera Bread Company
slide6
Percentage revenue per capita per restaurant has increased for McDonald’s since the addition of a healthier menu, whereas percentage revenue per capita per restaurant for Panera Bread, which has a healthy menu, has remained constant.
hypothesis explanation
Hypothesis Explanation
  • McDonald’s % revenue per capita per restaurant has increased
  • Country has become more health conscious
  • Panera Bread % revenue per capita per restaurant remains constant
t test results
T-Test Results
  • T-stat : -1.55916
  • T-critical value: 2.30601
  • Test fails to reject null hypothesis
t test results10
T-Test Results
  • T-stat: -2.75887
  • T-critical value: 2.30601
  • Fail to reject null hypothesis
slide11
Since McDonald’s introduced healthy options to its menu in 2002, they have provided several heath conscious items to compete with healthy restaurants such as Panera Bread Company.

Hypothesis Explanation

More competitive markets

Is Panera Bread Company really Healthier

t test results13
T-Test Results
  • Fail to reject null hypothesis
  • Lower mean value for Panera Bread
  • T-stat -.12327
  • T-critical 2.22814
in conclusion
In Conclusion…
  • The healthier choice?- McDonald’s?- Panera?
  • Actually…- Revenue- Costs
advisement
Advisement

Perception vs. Reality

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