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A Brand Called You: Developing and Presenting a Positive and Consistent Public Image for Your Professional Job Search. SI Career Services and Practical Engagement Program. Agenda. Identifying your positive skills, values, and attributes Creating a Brand Statement / Self-Marketing Plan
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SI Career Services and Practical Engagement Program
To begin planning, it’s important to take a step back and look at the bigger picture of where you currently are in your career and where you want to go. Being clear about your brand, who you are, and what others see in you, and what you want to be known for in the future can help guide your planning and decision making.
Get into groups of two or three and share your answers
Take this time to listen to what others wrote and consider your own answers
Update your Brand with new ideas
A Marketing Plan is designed to launch a product effectively. Here, the product is you and your career. This document will help you focus your strategy by articulating several key elements outlined below. Once these elements have been clarified, you can more effectively put your strategy into action.
Targeted Position:
In my work, I value financial gain, prestige, variety and affiliation. I am at my best in a creative business environment where I am a key contributor to a product development team. I bring my talents of understanding customer needs, communicating those needs to others, and translating those needs into products. I am known for being customer focused and innovative. In my next role, I would like to be thought of as a savvy business person who understands the bottom line and generates results. Ten years from now, I would like to be a senior executive (possibly VP or Partner in a consulting firm) with brand strategy responsibility for international, fashion-oriented consumer products.
I have a consumer marketing background, primarily in the cosmetics industry where I have been involved in all stages of the product lifecycle – from market research and product development through to product launch. Most recently, I was part of a team that successfully launched a new skin care line for Clinique. I want to use this experience in a brand management role for a large apparel, luxury goods or cosmetics company like Banana Republic, LVMH, or Lancome.
Get into groups of two or three and share your answers
Take this time to listen to what others wrote and consider your own answers
Update your Marketing Plan with new ideas
Tailor your Marketing Plan to the organization that you are targeting
For example, in the Values’ section, you want your values to reflect that of your targeted employer
Use the framework of this plan in all of your application materials:
Tip: Don’t use the same marketing plan verbatim for each organization/position – tailor it!
All of the following can be used effectively to help you get a job.
Be warned – it can also work against you
eNetworking vs. Social Networking
E-networking requires active participation
The quality of your effort determines the return you get from your investment of time.
The key to success in employment networking (whether it's done online or off) is giving as good as you get
Adapted from AT&T Hot Jobs “Will Social Networking Get You a Job?” by Peter D. Weddle
“A recent study found that employment recruiters are … constantly searching social networks in an effort to expand their candidate profiles. According to the executive search firm ExecuNet, about four out of five recruiters regularly run web searches to screen job applicants. This means that many job candidates can expect their application to undergo an Internet screening. About one in three job seekers have been eliminated from consideration based on information the hiring company has discovered on social networking websites.
So if [sic] you think you are cool by posting your drinking exploits or sexual conquests, think again. A potential employer might be searching for that very information. It might make you popular with all your friends, but none of them will be corporate recruiters. This practice is fast becoming an additional tool used to make a choice between several prospective applicants. Once an employer finds your social network profile postings, the damage is done. Negative information is viewed with a cold shoulder no matter how well qualified you might be in other areas.”
From Associated Content “Social Networking Can Be Perilous to Your Employment”
Look beyond your own profile
What other factors could work against you in a social networking profile?
Thank you!
