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THE POWER OF AB TEST (1)

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THE POWER OF AB TEST (1)

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  1. THE POWER OF A/B TEST >> Swipe

  2. Netflix asked a very important question? Netflix

  3. "Should people be able to browse our content before they sign up? they sign up?" before Hypothesis was: Showing people our catalogue before they sign up, will make them more likely to sign up.

  4. So, they So, theydesigned a catalogue Different versions of landing pages where you could see the movies and shows before signing up.

  5. Not surprisingly people said: Yes, this is exactly what we need! Netflix thought they had a hit on their hands.

  6. But then something happened. It's called the Shopping Mode People were looking for a specific title that would convince them to sign up.

  7. 5 After different A/B tests. Netflix realised that

  8. Everytime, the winner was the page Without the catalog

  9. Lesson Learned Observe! Don't just listen People might say one thing, but do another thing.

  10. Did you find this helpful visit our website at www.soal.io Check out our Programs PRODUCT DESIGN PROGRAM PRODUCT ENGINEERING PROGRAM Apply Now Apply Now

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