How can a Web Design Orange County company boost your SEO efforts

1. How can a Web Design Orange County company boost your SEO efforts Many people still make the age-old assumption that stuffing their content with keywords will help their website in ranking higher on search engines results pages (SERPs). And while this may have worked a decade ago, search engines have evolved drastically since then. Today, factors such as user experience, keyword relevancy, content quality, and search intent are taken into consideration when results are shown for a particular search. As site structure greatly impacts the user experience, it is also a factor that is taken into account. Whether you are just starting out or you are planning to redesign your website, it is advisable to hire a Web Design Orange County company to design your website for you. Here’s how the structure of a website affects SEO An unstructured website often feels unwelcoming to users. It becomes a struggle for users to find the information they are looking for. As a result, they simply jump to the next best option available. Smooth and easy-to-use navigation guides users to the key information and encourages them to keep exploring the website. Moreover, search engine crawlers also find it much easier to scan information available on structured websites. It becomes much easier for crawlers to understand which content is important, what is your website about, and what exactly it is that you are selling. One of the most important aspects that you must pay attention to is the taxonomy structure. This structure can help you in preventing one of the major pitfalls in SEO - competing against your own web pages. If you are writing about various topics that fall under the same subject (ideally, you should be) but do not have a structured website then it will become a challenge for search engines to understand which page to rank. An organized website that follows a particular structure helps the algorithm in indexing its pages. The following are some other ways in which SEO and website structure are related:

2. Homepage The homepage of a website is essentially its hub. The homepage should be linked to the most important web pages of your site. This helps in nudging the users in the right direction. This also helps search engines in understanding the importance of these pages and allows them to push users toward these pages. This could be information or products that you want your users to see. However, it is important to remember to not clutter your homepage as it can be too distracting. You want your website to hold onto people’s attention, not divert from it. Hiring an SEO Company Orange County will help you in creating a perfectly organized homepage that can boost your SEO efforts as well. Breadcrumbs There are various types of breadcrumbs that are available online - hierarchy-based, attribute-based, and history-based. Search engines make use of these breadcrumbs for two purposes - 1) to indicate where the page is located on your website and 2) for determining the overall structure of the website. The easier it is for search engines to understand the way your web pages connect with each other, the easier it becomes to index them. It also becomes much easier to direct users to the right location. Content Evolution As you launch new products and/or services, or the older ones go out of stock, your online content will also change accordingly. Blog Posts might have to be deleted, products might become unavailable and there might be other changes as well. Leaving these outdated pages as they are or leaving gaps in your website might not be the best way of presenting your website. As your content evolves, make sure that your website evolves as well. You may not have the time to constantly update your website but hiring a Web Design Orange County company can help you in ensuring that your website is up-to-date at all times. Conclusion At times assessing which content is actually beneficial can be a difficult task too. And if you can’t figure this out, you might end up keeping pages that are not so beneficial and deleting the ones that were bringing in traffic. Gaining clarity on this with the help of analytics provided by the Digital Marketing Agency in Orange County you hire will help you in improving your SEO rank.