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A socially viral app is something which makes new users gasp in awe so much so that they can’t keep it to themselves and tell everyone about it on social media<br>Here is a presentation that tells you more
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By - Enterprise Monkey Visit us: www. enterprisemonkey.com.au 7 Ways To Make Your App Go Socially Viral
Introduction A socially viral app is something which makes new users gasp in awe so much so that they can’t keep it to themselves and tell everyone about it on social media. Viral apps are engaging apps that users get gung-ho about and share it with their friends and family through word of mouth, social networks, emails and chats. Your app needs to be out-of-the-box and must provide an experience that is never seen or heard before. If your app delights the users and adds unique value, they will surely share it.
Here are some steps you can take to make your app socially viral
Build an Emotional Connect Remember, an app that goes viral is an app that is loved by its audiences. If your audiences get emotional about your app, they will surely share it. You need to attach an aspiration in the app that creates pride for the user to share the activity on it. For example, in its initial days, the key reason why Instagram became popular was its image filters. Its users enjoyed clicking pictures and selfies and adding different filters to them before sharing them on the platform or resharing them to Facebook. The feature gave Instagram a unique identity, and there was, and there still is an aspiration and emotional connect the users experience, while using the social network. Source
Provide value Users share things that drive value for them and their friends. The more value something can provide to their friends, the more likelihood of it being shared because it increases the actual social currency of the user sharing. The more worthy users find your app, the more they would want to associate themselves with it. Moreover, if having more users using the app makes the product usage more attractive, it will get shared more. Source
Cater to user’s needs Make the app incredibly easy to use and simple to understand. Reduce the steps involved in using the app as much as possible. When an app is drop-dead simple, it takes the user engagement to an entirely new level. If the user enjoys using your app and does not feel any burden using it, there are high chances that it would get shared as well. Add social media integration to your app to help the audience to log in quickly with their social handles. Tailor your app to your target audience’s needs. Regularly test and integrate feedback at every stage of development, so when the time comes for release, you can be sure that your audience will be truly content.
Reward your users often As the saying goes by, “Give and take”. Your users won’t come back to you without receiving anything in return. Reward users with incentives and promotions to encourage them to share and invite friends to join. Inviting friends should be a core process in your app, rather than an afterthought. Experiment with ways to encourage customers to invite friends at different points in the app. Referrals are also helpful, but not every company can afford them. Create a sense of urgency in the invitation by offering limited-time discounts and offers. It can push people to act quickly by giving them an incentive to take action on the offer.
Provide sharable buttons Make the app sharing process effortless by providing the ability to share on multiple social platforms in a single step. Display only those social channels that users are more likely to post. You can place sharing channels that are relevant to the app’s content.
Upload your app on different stores Uploading the apps only on Google or Apple app store is not enough, you should distribute your app worldwide with various alternative app stores. Get your apps featured on alternative app stores such as Windows, Opera, Chrome and Amazon. In this way, you can get an edge over your competitors. Source
Engaging Onboarding Your app’s onboarding process should be exclusive, engaging and effortless. Ensure that your app has an intuitive design and sign up and social share functions so that users don’t get baffled at the very beginning. By ensuring a smooth onboarding process, you can not only make the users aware of the key strengths of the app but also tell them about what difference it can make in their lives. Source
Thank you! Source:-http://enterprisemonkey.com.au/blog/7-ways-to-make-your-app-go-socially-viral/
