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Websites are more important than ever. So, why do so many people continue to fall short?
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There are three reasons why digital experiences don't meet customer expectations. The divide between a positive and negativedigital experience is expanding. And the costs of being on the wrong side of the split are rising: not only irritated customers, but also lost income, customer loyalty, and advocacy.The continual digital exposure has resulted in soaring expectations for those of us who are online all the time. Let's face it, since the pandemic hit, that's most of us a and many websites still don't live up to the hype.