How can you use Digital Storytelling in your Business Strategy

1. HowcanyouuseDigitalStorytelling inyour Business Strategy? Foraslongasanyonecanremember,peoplehavebeenusingstorytelling to share information and build valuable relationships. Digital storytellingis the21stcenturyanswer tostory-drivenmarketing.Technologyisan importantpartofeverythingpeopledohere inthedigitalage. They rely on it to keep in touch with their loved ones, earn a living, and entertain themselvesintheirsparetime.It'sa bigpartof howpeople organize, tell, and share their essential narratives, as well as the world of marketing.That said, today's consumers want more than just buying great productsandservicesthatmaketheirliveseasier. WhatisDigitalStorytelling? Traditionalstorytelling, as it has existed foryears, uses physical devices and materials to convey information and make a point. Think pen or pencil, paper, records, tapes, physical film, original artwork, etc. Digital storytelling accomplishes thesamething, onlythroughdigital tools,content,and communicationmethods. Of course, many digital storytelling methodsuse expected elements such as video, digital imagery, written text, and audio. However, they can include social mediacontentsuchasTweetsorInstagram Storiesaswellas interactivecontent. Whatareare the keyelementsofDigital Storytelling? 1.Approach Every goodstoryhasa littletouchofthe author'spersonalperspective.

2. It is what sets an idea that has been approached several times apart from the rest of the pack and gives it an impact.The author's unique perspective also gives a compelling framework for the concepts that the audience is meanttorealizebytheend ofthenarrative. DramaticQuestions Every great digital storyincludes a dramatic question as a centerpiece. Its purpose is to capture and maintain the audience's attention throughout the narrative.Then,ofcourse,thequestionisanswered at theendtobe affixedaspartofthepayment. Talented storytellers often try to dodge the established expectations of a dramaticquestioninorderto keepthenarrativeexciting. EmotionalContent People love stories that bring them to life on a deep level, so emotion is an integral partof any successfuldigitalstory.Everyone can relate to the inevitable initial struggles and journeys - like love and loss, life and death, loneliness,andconnectedness.Storiesthatincorporatetheseelementsin a meaningful way keep theaudienceengagedand compelthem to give theirfullattentiontothenarrativefromstarttofinish. VoiceoftheStoryteller In aday andagewhere many people choose textorinstantmessaging over phone calls rather than in-person chats, hearing a voice is a powerful experience. That said, there is a personal quality to a remarkable story told orally in the narrator's own voice that is hard to achieve any other way. Tone, pitch, timbre, and all the other little personal qualities of an individual voice can underline the meaning of a story and help establish a deeper connectionwiththeaudience. Pacing

3. Great stories are like great songs that each have a special beat.Infact, Joe Lambert himself considers flow and pacing to be the secret sauce for successfullyexecutedstorytelling. Usinga combination of skill andwell-chosen audio-visual elements can help control the pace of the story, speeding it up or slowing it down as neededforaneffectiveexperienceonalargescale. 6.Soundtrack Speaking of how proper audio effects can enhance how a digital story moves, it's important to consider the soundtrack. Music and sound effects can add so much depth to a narrative and create powerful emotional cues thathelptheaudiencerespondintheway youwant. Many digital storytellers find this the best way to add a soundtrack as a final touchattheendoftheprocess. WhatarethebenefitsofDigitalStorytelling? Whiledigitalstorytellingisundoubtedlyatrendy,contemporary wayof disseminating your marketing messages, its benefits go far beyond simply keepinginstepwiththetimes. Herearesometypesofdigital storytelling. ItHumanizes Your Brand While today's consumers undoubtedly want excellence and convenience in the productsandservices theypurchase, theyarealso looking for somethingelse. They want to buy from brands they feel a personal connection to – brands that makethemfeel liketheirpurchasing decisions haverealmeaning. It generates highlyshareablecontent If you really want to build epic stories with legs to them, it's not enough just tocaptureandholdyouraudience'sattention.

4. Digital storiesallowyou tocreateoptimal content formore different platforms, while also engagingat the level needed to getpeople to crack thatsharebutton. It setsyou apart fromeveryoneelse Content is still very much in the digital age, but being adept at producing amazing content with value isn't enough to propel your brand to the top of the heap. Your fierce competition in content production is also good. But they don't have your unique brand identity or storytelling voice. Those are the things that can really differentiate a content creator in a sea of content, anddigital storytellingistheperfectshowcaseforthem. It fostersasense ofcommunity Digital storytelling is a powerful way to meet these important needs for your customers.Soconsiderthespaceyouwanttocreateforyouraudience(is it privileged, environmentally responsible, socially conscious?). Then use digitalstoriestoconnectyourbrandtothosevalues. Conclusion- digital storytelling is an effective tool for businesses to use in their marketing strategies. Utilizing digital storytelling techniques allows businesses toconnectwiththeir targetaudiencesinamore meaningful andengagingway.Furthermore, digitalstorytellingisan effective way to capture the attention of potential customers and to educate themontheproductsor servicesoffered.Byusingdigitalstorytelling, businesses can create a more cohesive, effective, and engaging marketing strategy that will help them stand out in the modern digital world. For more informationvisitourwebsitedigijaguars.