Do Keywords Matter in SEO

1. Do Keywords Matter in SEO? Keywords are important because they tell search engines about the content SEO Services in UK of your website's page. “Keyword” is also a term that's used to refer to the words and phrases that people enter into a search engine to find information that they're looking for. Types of keywords? When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent, commercial, transactional, informational, and navigational. keyword strategy? A keyword strategy contains every decision you take based upon your findings in your keyword research project, whether it's about the content you're planning to write or how you are going to track the results in Analytics. Keyword strategy is about how you want to target those keywords, now and in the future. High value keyword? Some keywords have high commercial intent, meaning that they are more likely to drive a purchase.