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The article dives into how psychological factors shape consumer behavior, adding valuable insights to marketing literature. It bridges established theories with practical strategies, illustrating how cognitive biases and emotional triggers drive purchasing decisions. By addressing modern trends like digital buying habits and the impact of social media, the article provides a contemporary perspective. It also offers actionable, data-driven approaches that help businesses fine-tune their marketing tactics to better align with evolving consumer preferences.<br><br><br><br><br><br><br>
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