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Bid and Tender Management | Madrigal Communications

A new financial year means more tendersu2014and more deadlines. This presentation shows how Madrigal Communications delivers effective bid and tender management. Learn how our structured approach helps organisations meet funder requirements, reduce risk, and submit on timeu2014every time.Visit Here: https://madrigal.com.au/bid-management/

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Bid and Tender Management | Madrigal Communications

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  1. MADRIGAL.COM.AU HIGHLIGHTING YOUR UNIQUE SELLING POINTS IN TENDERS JULY 2025

  2. HIGHLIGHTING YOUR UNIQUE SELLING POINTS IN TENDERS A strategy-first approach to bid and tender management – By Tim Entwisle • Why clear differentiation matters in competitive bids How to identify and communicate your strongest qualities Insights from successful projects across sectors

  3. WHY DIFFERENTIATION WINS TENDERS Stand out in a crowded field Tendering is not just about capability—it’s about distinction Assessors compare responses feature by feature Your unique selling point (USP) may be the deciding factor

  4. DEFINING BID AND TENDER MANAGEMENT What does it involve? • Developing a compelling response strategy • Planning, coordination and compliance • Managing writing, design, approvals and submission

  5. Response must speak to the criteria and show what makes you different WHERE DIFFERENTIATION FITS IN • Avoid generic content—focus on relevance Your bid strategy must define your edge • Connect your strengths to the buyer’s goals

  6. ? STRATEGY FOR IDENTIFYING YOUR USPs Finding what sets you apart What do you do better than your competitors? • Do you offer innovations in delivery, cost control, or outcomes? • What do your past clients value most about your work?

  7. BUILDING YOUR USP INTO THE BID Make it part of the narrative Don’t isolate it—embed your USP in methodology, experience, and capability Use consistent language to reinforce your key message Link it to real project outcomes

  8. CASE STUDY REGIONAL CIVIL CONTRACTOR Winning a state infrastructure tender USP: Integrated delivery model with in-house design and project teams • Bid strategy focused on schedule certainty and cost efficiency • Outcome: Successful award due to clarity of value and execution strategy

  9. CASE STUDY INDIGENOUS TRAINING PROVIDER Winning in the community services sector • USP: Cultural mentoring embedded throughout program delivery • Clear articulation of social and economic outcomes • Successful bid helped secure multi-year funding

  10. COMMON PITFALLS TO AVOID Don’t let your advantage get lost • Buried strengths: USPs that appear once and are forgotten • Overuse of generic claims: “experienced team” is not enough • Misalignment: strengths that don’t align to the buyer’s needs

  11. TOOLS THAT SUPPORT DIFFERENTIATION Support content matters Capability statements tailored to the tender • Project summaries that reinforce your edge • CVs that show relevant expertise, not just titles

  12. PUTTING IT ALL TOGETHER Bid and tender management is about structure and story • Technical compliance must be matched by narrative clarity • Your USP is only effective if it’s clearly understood by assessors • Aim for clarity, alignment and value at every stage

  13. NEED HELP DIFFERENTIATING? Speak to the team Bid and tender management that clarifies your edge Structured content, guided writing, and sector knowledge madrigal.com.au | 1300 77 88 18 More information: https://madrigal.com.au/bid-management/

  14. MADRIGAL.COM.AU THANK YOU FOR ALL YOUR ATTENTION END SLIDE

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