Digital Asset Management System: How it ensures the Success for Your Brand?

1. Digital Asset Management System: How it ensures the Success for Your Brand? Digital Asset Management (DAM) system is specifically designed to create organizational transparency by offering a clear and comprehensive view of the company’s digital assets. The features and capabilities of a Digital Asset Management system have forced all-size enterprises to implement it into their business operation to gain a competitive edge in today’s market. This article elaborates how DAM solution plays a key role in providing success to a brand in today’s heavy competitive market. https://www.credencys.com/blog/digital-asset-management-system/hello@credencys.com

2. What is a Digital Asset Management (DAM) system? / Digital Asset Management (DAM) software is a tool that helps all-size enterprises to store, manage, enrich, and share their digital assets from a centralized location. The Digital Asset Management system can be in any size and shape depending upon the needs of the enterprises. Over the years, the Digital Asset Management system was used to store and share up-to-date documents/files to many several organizations. But in the recent past, the DAM solution was purposefully introduced in business operations to improve the ROI of business and to strengthen the brand’s name & presence online. Apart from just storing and managing the digital assets of an enterprise, digital asset management systems play a major role in cutting operational costs, keeping every member up-to-date with the content, easy & quick file sharing with better security, along with seamless integration. If you want to get exclusive insights about the DAM system and its capabilities, don’t miss to visit An Ultimate Guide to Digital Asset Management (DAM). https://www.credencys.com/blog/digital-asset-management-system/hello@credencys.com

3. Benefits of Having a Digital Asset Management system Brands are motivated to be innovative in their business operations to beat the competition. Integrating DAM solutions into business operations has become inevitable for modern-day businesses. On average, the visual and creative assets of a brand accumulate to more than 150 terabytes. If your company hasn’t achieved such an amount of digital assets then your company has yet to reach a higher level and surely it will grow as time progresses. Managing such a large amount of assets, especially the media assets of products will be a hectic task, so owning a digital asset management system becomes necessary. Take a look over the benefits aspects of having a Digital Asset Management system https://www.credencys.com/blog/digital-asset-management-system/hello@credencys.com

4. Centralized Database • Easy to Find Assets • File Conversions •  Harmonization • Security & Encryption • Assess Control • Content Backups • Crafting Strong Brand Image & Presence • Integration • Improves ROI https://www.credencys.com/blog/digital-asset-management-system/hello@credencys.com

5. Implementing Digital Asset Management System To Your Business 1. Be Clear With Your Requirements Before start proceeding with the implementation process, make sure you have clear strategic goals and what you want to achieve with the DAM solution. By doing so, you can be more specific on which process you want to improve through DAM. When DAM is implemented, it will integrate with the existing system infrastructure completely and can be beneficial for all the existing systems like PIM, ERP, and CMS which handle the content. 2. Pick Experienced Partner In considering the importance and benefits of the Digital Asset Management system, you need to be more cautious about picking the right partner who provides a DAM solution. If you opt to hire a DAM developer to develop a customized DAM solution for your brands then you don’t need to worry but in case, of approach, a partner for DAM solution makes sure they provide all essential support and handle all challenges efficiently. https://www.credencys.com/blog/digital-asset-management-system/hello@credencys.com

6. 3. DAM Implementation • Once you are focused on the goals of the DAM system at your brand, start planning for systematic integration of the DAM system with your brand. A DAM implementation is a complex process and it requires a more careful approach as it creates an impact on all the internal systems. • Many brands fail while implementing the DAM system, by ignoring the user experiences. Brands must follow a flexible and agile approach for implementing DAM software along with monitoring the user experience and feedback. • By doing so, they can reduce the complexity of DAM implementation. 4. Keep an Eye on Your Budget • Once you are clear on implementing the DAM system, you need to be aware that it will require staff and responsibilities for getting the most out of the system. Right from the beginning, you need to be more specific on spotting all those requirements and plan your budget for implementing the DAM software. • DAM software requires the right people with the right skills for better handling and to get the most out of it. It’s better to appoint a person with the new designation of Digital Asset Manager, who can be a responsible person to get in touch with all aspects related to implantation and DAM support. https://www.credencys.com/blog/digital-asset-management-system/hello@credencys.com

7. 5. Train Employees • The success of the DAM solution depends upon the acceptance of users and employees. If they fail to adapt to the new addition, then yields benefits from the Digital Asset Management system become miserable. As a reminder, here are the lists of important benefits offered by DAM solution • Optimized business operation • Improved productivity • Easy to find digital assets • Easy to roll back assets to its previous versions • First, brands need to train their employees and make them feel more comfortable with DAM software. As the DAM systems control the entire lifecycle of the brand content, employees need to be well-trained and prepared to adapt to the DAM system. https://www.credencys.com/blog/digital-asset-management-system/hello@credencys.com

8. Tips To Choose the Right DAM System For Your Business • Having multiple versions or duplicates of your assets will create a daunting task for management to get rid of those asset duplicates from the repository. A good DAM system will eliminate the asset versions and duplicate easily. • Getting too many requests for the same asset from various departments clearly indicates departments are in need of the same assets in different formats. DAM solution offers assets in multiple types and formats according to the requirements. • Facing hard times to have full control over assets indicates the failure of a brand or an enterprise to provide assets according to the needs of a consumer. DAM is an essential tool that offers full control over the product content and digital assets. • If your brand requires to share large with other departments for better business operation, then you definitely need a digital asset management system for easy sharing and to create collaboration between teams for improving productivity. https://www.credencys.com/blog/digital-asset-management-system/hello@credencys.com

9. Bottom Line • Choosing and implementing the right digital asset management system is a crucial task for all brands. Having a DAM system will be an investment for your brand’s growth, there should be more planning and hard work to get more benefits from the system in return. https://www.credencys.com/blog/digital-asset-management-system/hello@credencys.com