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DIGITAL MARKETING Traditionally, the term "market" refers to a place where buyers and sellers meet to exchange goods and services. Market is a very common term that everyone is familiar with, but depending on the amount of goods traded, there are wholesale markets and retail markets. In the modern sense of the concept, the term "market" has a broader meaning. It refers to the set/collection of actual or potential buyers of a product and service. There are different types of marketing, but there are two main segments, the first is traditional marketing and the second is digital marketing. In this article, we will discuss these methods in detail. 01) TRADITIONAL MARKETING Traditional marketing refers to any form of promotion, advertising or publicity that is commonly used by business companies/organizations for a longer period of time and has a high rate of success. Proven. Previously, marketing was defined as the flow of goods and services from producer to consumer. That is a definition of product-oriented marketing. The producer focuses only on the products that he can produce/produce and does not take into account the needs of the consumer. Traditional technical methods include print advertising, such as newsletters, billboards, and newspaper ads. Other forms are television, advertising, radio advertising about any company's products or services. DIGITAL MARKETING NEEDED As technology evolves, it requires everything to change. Digital marketing is part of computerization. About 20 years ago there were no computers, no cell phones and, of course, no internet connection. But as technology developed, after a while, mobile phones and computers entered people's lives. After a while, internet facilities were introduced which brought about the digital revolution. Examples of digital marketing include websites, social media networks, email being the most common. Digital marketing is similar to traditional marketing but uses digital devices and information technology. It is faster, more reliable and easier to find and is therefore accepted worldwide. 02) DIGITAL MARKETING Digital marketing is a broad term that refers to marketing activities through online means such as search engines, websites, social networks and email. Digital Marketing also sometimes called online or Internet marketing Digital marketing techniques (latest) include SEO, content marketing, campaign marketing, e-commerce marketing and social media marketing. There are several reasons for the growth of digital marketing.
1) Digital marketing techniques are more profitable than the traditional concept 2) The digital process is faster than the old one, thus focusing on the results. 3) Any individual/company that tracks their activity. 4) All reliable processes generate better revenue. 5) Digital media facilitates interaction with the target audience. However, many factors affect a company's ability to develop and maintain successful transactions and relationships with its target customers. There are generally two types of environments in an organization. One is stable, does not change over time and changes very often. Second, the dynamic domain changes continuously based on demand. Running a successful business, old or new, requires careful attention to selecting the right consumers, building an audience, and developing premium product/service value.
