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Instagram & Social Media Marketing_ How Does It Work

Instagram and social media marketing are important to the success of businesses, large or small. GrowME Marketing in Calgary explains how it works.

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Instagram & Social Media Marketing_ How Does It Work

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  1. Instagram & Social Media Marketing: How Does It Work? 01

  2. Why Social Media Marketing with Instagram Works User Engagement Perhaps the biggest reason Instagram is so effective for social media marketing is the way its users interact with the platform. They aren’t just passive observers; they are actively engaged. Nearly 60 percent of users are daily users, and they’re active for at least seven hours per week interacting with brands! That’s a lot of eyeballs that could be exposed to your business. Visual Nature Humans are visual creatures, and Instagram does a great job of tapping into that part of our nature. There’s just something about an eye-catching image or video that can capture our attention in ways that text simply can’t. As a primarily visual platform, businesses can leverage this visual-heavy style to showcase their products and branding to new and existing customers, leading to higher sales and brand recognition. There is a ton that goes into the social media marketing giant that is Instagram. For simplicities sake, let’s take a look at the main reasons why Instagram works for social media marketing. Using Analytics If you can’t keep track of the effectiveness of your social media marketing strategy, you won’t be able to improve upon it. When you create a Business Account on Instagram, you gain access to analytics, such as follower growth, impressions, reach, and engagement. You can also track Instagram impressions, spending, and engagement on ad campaigns through Facebook’s Ad Manager for individual posts and campaigns. Tracking analytics is the way of the future. Don’t let your business fall behind.

  3. Grow Brand Awareness With Instagram Social Media Marketing

  4. Increasing your brand awareness is perhaps the greatest benefit of social media marketing with Instagram. Each month, there are 130 million people who use Instagram to shop, and there’s no reason why your business shouldn’t tap into that audience. Instagram will help grow your brand awareness by giving you the opportunity to interact with new potential customers, introduce new products, and promote your brand in a friendly and authentic way.

  5. Thank you! Contact GrowME if you’re in need of advice, social media marketing help, or for your next marketing campaign! For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | info@growme.ca

  6. Credits Special thanks to all the people who made and released these awesome resources for free: • Presentation template by SlidesCarnival • Photographs by Pexels

  7. Free templates for all your presentation needs For PowerPoint and Google Slides 100% free for personal or commercial use Ready to use, professional and customizable Blow your audience away with attractive visuals

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