Shopify Farfetch Integration by SKUPlugs

1. Shopify Farfetch Integration by SKUPlugs For the fashion and luxury apparel industries, growing visibility and operational efficiency are crucial. With Farfetch being one of the leading international marketplaces for luxury fashion, brands get exposure to high-end consumers, but maintaining an account there in addition to your Shopify store can be operationally challenging. That's exactly what SKUPlugs' Shopify-Farfetch integration seeks to address. It integrates your Shopify store with Farfetch, streamlining important processes, inventory, order sync, and pricing, allowing you to better manage both channels. Hereafter we delve into the integration process, advantages, disadvantages, and best practices. What is the SKUPlugs Shopify-Farfetch Integration SKUPlugs is a platform of integration (POS/ERP/shopping-carts/marketplace integrator) that offers no-code or low-code connectors to data synchronize across sales channels. The Shopify-Farfetch integration in particular allows: •Automatic product inventory and price syncing from your Shopify store into your Farfetch boutique. •Syncing orders from Farfetch back into Shopify, including customer information.

2. •Both systems being kept in sync — so when something's sold on one channel, the other gets updated to not oversell. •Ability to pick and choose what products and which fields of prices to sync; you don't have to sync all of it. •SKUPlugs provides this service on subscription with a free trial (15 days), and various pricing tiers based on number of integrations etc. How It Works: Workflow & Key Features This is a general workflow for brands using the Shopify-Farfetch integration: 1.Setup & Connection You link your Shopify store and your Farfetch seller account ("boutique") using SKUPlugs. This typically means granting access so SKUPlugs can read/write inventory, orders, pricing etc. 2.Configuration & Rules After connection, you determine what products to sync (may be all or just certain SKUs), how the pricing is to work (i.e. you may want to apply markup adjustment or have multiple price levels for Farfetch), and inventory sync thresholds. You have the ability to create rules or filters. 3.Data Synchronization Once set up, SKUPlugs synchronizes data on a continuous or regular basis: stock quantities and prices are synced Shopify → Farfetch; orders (including customer information) are synced Farfetch → Shopify. Shopify updates (inventory sold, stock reloaded) are reflected in Farfetch, eliminating manual labor. 4.Order Management Orders that have been made through Farfetch are pushed into Shopify so that they could be fulfilled there (shipping, fulfillment, etc.). This provides you with a single view of orders in your current Shopify backend instead of having two disparate systems. 5.Ongoing Support & Monitoring

3. SKUPlugs offers 24/7 support and monitoring to make sure syncs run smoothly. If misalignments (stock discrepancies, price lags, product mismatch) occur, these are resolved often through their support. Retailers & Brands Benefits Implementing this integration can bring some significant benefits: •Prevent Overselling and Stockouts: When product inventory is allocated across channels but not synchronized, you are at risk of overselling (selling something you don't actually have) or selling out in one channel without even knowing. Automated sync eliminates virtually all that risk. •Time & Resource Savings: These manual tasks—editing product information independently for Farfetch and Shopify, matching orders, changing prices—use staff time. Automation frees up those resources. •Consistency & Accuracy: Product information (pictures, descriptions, prices) is consistent across platforms. Reduces mistakes and misrepresentations. •Greater Customer Exposure: By being on Farfetch, brands access a global luxury market, to the benefit of brand visibility and potential sales. Meanwhile, you maintain full control of your Shopify store. •Centralized Order Management: Having orders all in one location assists with logistics, fulfillment, customer service. •Scalable Operations: As business grows (more SKUs, more sales channels, more locations), having integration tools like SKUPlugs means growth doesn’t balloon operations overhead proportionately. Challenges & Considerations While powerful, this integration is not without potential pitfalls. Being aware of these helps ensure success.

4. •Data Quality & Mapping: Shopify products and Farfetch product listings need to map well: SKUs, variants (size, color), images, descriptions. Variations here can lead to sync errors or customer dissatisfaction. •Price Strategy: Marketplaces such as Farfetch tend to have presentation, shipping, and commission-fee costs. Mirroring Shopify prices, you might actually cut into margins. Need strategy: you'd probably have various pricing or adjustments for Farfetch. The integration will accommodate price differences, but you need to get it set up right. •Inventory Latency: Although sync might be close to real time, it may lag, subject to system loads, API capacity. This lag, even during peak demand time, can still cause overselling unless buffers or safety stock are taken into account. •Product Selection & Listings Guidelines: Farfetch probably has guidelines (luxury branding, product styling, image quality) that you have to adhere to. All products or brands might not be approved. Mapping taxonomy of products, categories etc. might also need some manual tweaking. •Costs vs Return: Subscription fee, potential setup fee, and operational management have to be matched against the incremental top-line contribution from Farfetch. For smaller labels or brands with thin margins, returns would be slow. •Support & Troubleshooting: Although support is offered by SKUPlugs, integration-related problems (API modifications, platform releases, data inconsistencies) can arise and require tech support. Pricing & Plans A few notable details of SKUPlugs' pricing plan for Shopify-Farfetch integration: •There's usually a 15-day free trial with no setup charges. It facilitates testing before buying. •The Standard plan is ≈ USD $59/month, with unlimited products and orders supported, for a single integration.

5. •They also provide multi-channel / multiple integrations plans through which you can have more than one sales channel or POS/ERP systems integrated. Additional integrations can include no additional setup charge. Use Cases: Who Should Go For It The solution is particularly beneficial for: •Fashion or luxury brands that already operate on Shopify, and would like to extend to marketplaces such as Farfetch. •Brands operating own e-commerce and physical stores (POS) and would like consistency across channels. •Businesses with large to moderate inventory, more than one variant (color, size) where it's too cumbersome to do updates manually. •Retailers who want international visibility but require control of their own store. Least suitable for very small sellers with low sales volume and few SKUs (where integration cost may outweigh the benefits), or sellers who fail to meet marketplace listing requirements. Best Practices Before & During Implementation In order to ensure maximum effectiveness and fewest errors, brands must: 1.Audit your Shopify inventory first: double-check SKUs, variants, descriptions, pictures are up to date and match. 2.Choose which products to offer on Farfetch: not all your SKUs might be suitable for the luxury market; select those with good branding and margin. 3.Establish buffer stock: factor in sync lag or excessive traffic, particularly for top SKUs.

6. 4.Set up pricing with care: add marketplace fees, shipping, packaging; perhaps establish distinct price rules or greater margin for Farfetch SKUs. 5.Monitor feedback and performance: measure metrics — number of Farfetch orders, returns, customer complaints etc. Modify product choice and price based on this. 6.Comply with law & branding: Farfetch tends to require high-quality images, correct product information, compliance with luxury branding standards; confirm you comply with their regulations. 7.Low-traffic testing: first syncing, error checking in low-sales times prevents large problems at high-season times. Conclusion The Shopify-Farfetch integration via SKUPlugs can be a powerful facilitator for fashion and luxury brands. It closes the operational gap between selling on your own Shopify site and accessing Farfetch's global luxury marketplace. With exact inventory sync, order consolidation, consistent product data and reduced manual effort, brands can scale with more confidence. But, as with any integration, success is contingent on careful implementation: good data hygiene, price strategy, discerning product selection, and ongoing monitoring. If executed well, such an integration turns what could be an operational nightmare into a strategic benefit — increase reach, enhance customer experience, and liberate internal resources for design, marketing and brand development. Original source:- medium