Erply Reverb Integration by SKUPlugs

1. Erply Reverb Integration by SKUPlugs Selling musical instruments, audio equipment, or music-related products online requires accuracy: the right inventory, super-fast order fulfillment, and clean data are the difference between a one-time customer and a lifelong customer. The SKUPlugs integration of Erply and Reverb fills the gap between your store or POS system and the music-related marketplace offered by Reverb, creating an automatic feed that maintains your products up- to-date, prevents oversells, and enables your team to work on expansion. The importance of this integration "Reverb is a specialty market where musicians are looking to buy specific models, vintage items, or hard-to-find accessories," and Erply "is a full-featured retail and inventory software system utilized by traditional and omnichannel retail establishments." Erply Connector's value for SKUPlugs is its ability to "sync Erply's inventory and prices to Reverb, send orders back to Erply to be processed," as well as perform other repetitive tasks, which enables business growth without "breaking a sweat."

2. Key benefits at a glance • Real-time inventory-syncing: Erply and Reverb must be in-sync concerning over-sell situations. When Eric makes a sale, either in-store or elsewhere, Reverb reflects this as soon as a guitar or pedal is sold. • Order management: Reverb’s orders are directly imported to Erply in the form of sales orders, making it easier to handle processing, refunds, and accounting. • Accurate product information: Align Erply product fields (SKU, condition, size, images, serial numbers) with Reverb's listing fields to provide detailed and trustworthy product pages. • Price management & rules - Use dynamic price rules involving charges or currency conversions to ensure the prices on Reverb are profitable. • Automation of repetitive tasks: Automate listing, relisting, and status updates (for instance, marking as sold, hiding out-of-stock listings). • Reporting and insights: It is easier to find best sellers and make decisions regarding replenishments by using sales and inventory reports. How the integration takes place – the workflow 1. Product Mapping or Listing Creation: “SKUPlugs imports data directly from the Erply system and maps the data onto Reverb's listing schema. This enables the seller to choose which products they’d like to list, the terms on which the products are being offered, along with additional information such as descriptive text or images.” 2. Inventory synchronization: Changes in quantity affect Reverb as well as Erply. Sales on Reverb result in a reduction of stock on Erply automatically; purchases made at Erply result in updates on Reverb so that customers don't buy something that is 3. Order PushBack and Erply Fulfillment: When a purchase is made by a buyer on the Reverb marketplace, the SKUPlugs system automatically generates a sales order in the Erply system with buyer information. The order is then fulfilled by the Erply system. 4. Status updates & buyer communication: Status numbers entered into Erply can then be fed back to Reverb so as to keep the buyer informed and avoid conflicts. 5. Pricing & fees: The SKUPlugs are able to utilize pricing formulas in order to factor in Reverb costs, shipping costs, or profit margins. Features designed for music equipment retailers

3. • Condition & provenance fields: Condition, modifications, and provenance are important details for Reverb purchasers. Reverb products are mapped directly from the Erply condition fields and serial numbers. • Multiple variants & bundles: Whether it is pedals, cables, or packages containing instruments, the integration will support multiple variants and bundles to help you sell individual products or packages effectively. • Image processing: Sync high-resolution images of products automatically from Erply to Reverb; select the images best suited for thumbnails as well as other images. • Return and warranty handling: Handle return requests to the Erply system to make warranty claims or repairs more easily managed. • Inventory location: This feature allows you to integrate availability using location if you have more than one location or if you have a warehouse. System setup and onboarding (what you will experience) SKUPlugs tries to achieve a hands-on and lean setup process. These are the general steps involved: • Account connections: Connect your Erply account and Reverb seller account to SKUPlugs. • Data mapping session: Map data attributes such as SKUs, category, conditions, weight/size, and images to the required fields of Reverb using SKUPlugs. • Pricing rules configuration: Define rules for markups, shipping profiles, and fee management. • Inventory strategy: Decide which locations to sync, and then use safety stock levels to ensure that overselling does not happen. • Testing and go live: Perform testing on a set of listings and a test order to prove the process works from beginning to end and then go live. The time required for the onboarding process may vary depending on your product offerings and customization, though your objective is to have as little interruption as possible, and SKUPlugs is known to perform these syncs in the background, allowing you to also train your employees to be comfortable on day one.

4. Use cases for real-world applications • Independent music stores. A music store that sells vintage guitars and music accessories will continue to advertise VA-models on REVERB or other selling sites while carrying out sales via walk-ins whenever they sell rare guitars. The rare guitars will make the advert invisible on REVERB. • Multi-location retailers: A multi-location retailer can decide to only sell their products from one of their warehouses on Reverb, while their in-store inventory is maintained separately to avoid double-selling. • Specialty Sellers & Refurbishers: Sellers & refurbishers of instruments can post condition details, before & after pics, & other information that can be easily synchronized from Erply to instill a sense of trust in the buyer. Frequently Asked Questions 1: Will there be any impact on the workflows I have set up No—they will show up as regular sales orders on Erply. All further fulfillment, return, or accounting actions may remain as is on Erply. 2: How does SKUPlugs manage shipping and fees? SKUPlugs supports shipping profiles and pricing rules that will help you add handling charges or Reverb fees. It supports shipping profiles and can apply shipping rates based on that. 3: Can I choose what I list on Reverb? Yes. You get to decide which SKUs to include in your listings, customization of categories, and even build promotional bundles just for Reverb. 4: What about returns or disputes? Returns received from Reverb are then processed in Erply. Tracking updates and information are then sent back to Reverb, and this enables quick dispute resolutions. Tips for Maximizing Reverb Success with Erply + SKUPlugs • Invest in strong photos: While aut Synopsis Syncs are very useful, great photos and accurate condition listings make an even bigger conversion impact. • Condition templates: Create standardized condition descriptions in Erply for reliable and consistent Reverb listings.

5. • Keep Buffer Stock: For highly popular products, always maintain a small amount in the Erply account so that there are not accidental oversells during peak sessions. • Monitoring pricing margins and fees: The pricing rules in SKUPlugs can be used to enable the monitoring of marketplace fees and shipping to ensure that margins are not • LeVERAGE Data: Analyze combined sales data to track trends, seasonal demand, and reorder points. Final thoughts With the Erply-Reverb integration made possible through SKUPlugs, there is no longer a pain point created between an advanced retail backend and a specialist, high-intention marketplace. This is much more than a sync to a specialist marketplace like music gear retailers; instead, it gives you the capability to sell without enhancing your complexity level. There are several benefits that can be obtained with the help of SKUPlugs. They are as follows: