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NZ Small Business PC Customer Campaign - PowerPoint PPT Presentation


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NZ Small Business PC Customer Campaign Campaign Overview Building the opportunity Small Business Challenges Meeting Customer Needs Partner Opportunity Campaign Materials for Customer & Partner Campaign Media Schedule Microsoft- New Products Medium & Large Business Small Business

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Presentation Transcript
campaign overview
Campaign Overview
  • Building the opportunity
  • Small Business Challenges
  • Meeting Customer Needs
  • Partner Opportunity
  • Campaign Materials for Customer & Partner
  • Campaign Media Schedule
microsoft new products
Microsoft- New Products

Medium & Large Business

Small Business

Consumer

slide4

Small Business Challenges

Every small business is unique, but there are a few core fundamental goals that apply to all businesses.

To retain and continue to grow your current customer base, and to attract and follow up on potential customer leads

To keep ahead of the competition by designing and delivering the best products and services and through high-level customer service-

To reach customers with your business message and value through consistent, professional outreach and marketing materials

And above all, to cut costs and increase revenues to become and remain profitable as a business.

DeliveringExcellentCustomer Service

Offering the Best Products and Services

Presenting aProfessionalImage

Being Profitable

slide5

Meeting Customer Needs

Doing Morewith Less

Information at Risk

Work more

efficiently

Backup and better protect data

Stay

Connected

Market

and Sell

Working WhileAway From the Office

Selling Productsand Services

work more efficiently
Work More Efficiently
  • Save time, stay organized
    • Instant Search across PC, network, E-mail, Outlook Instant Search
    • View tasks on the Outlook To-Do Bar
  • Get better results faster
    • Intuitive navigation and user interface
    • Task-relevant commands, Live Preview
    • Quick Styles, Office Art
backup and better protect your data
Backup and Better Protect Your Data
  • Protect important data
    • Schedule automatic backups of files
    • Revert to previous versions of your work
    • Windows CompletePC Backup
  • Keep your data safe
    • Better junk e-mail filtering
    • Anti-phishing technologies
    • Document password protection
market and sell
Market and Sell
  • Track customer information
    • Manage customer information in one place
    • Track sales leads and opportunities
    • Run marketing campaigns
  • Effective marketing
    • Create high-quality documents, presentations, and collateral
    • One-click fax and scan
    • Enhanced photos and graphics tools
    • Save Microsoft Office files as PDF or XPS
stay connected
Stay Connected
  • In the office networking
    • Connect to Windows Server™ or Windows Small Business Server domains
    • Share key customer information
  • Out of the office mobility
    • Remotely access information
    • Enhanced support for mobile devices
    • Share files with Windows Meeting Space
small business pc better results
Small Business PC - Better Results

Objective:

  • Drive new Open Business Deals thru Microsoft Small Business Specialist Community & Breadth Partner
  • Shift small business mix to Windows Vista Business & Increase Microsoft Office penetration within segment
  • Raise awareness amongst partners of reasons to lead with Open Value Licensing

Target Audience:

  • 5- 75 PC’s or 100 Employee’s

Offer: A new “Small Business PC” with Office Small Business 2007 & Vista Business

  • Primary: Upgrade to Office SB 2007 & Vista Business for less than $3 per day plus get up to $100 towards deployment costs under Open Value Licensing
  • Secondary: Drive Office trial via download on MSNZ SB Website

Execution: 19th February- 30th June, 2007

Partner:

  • MSNZ Partner Campaign Website
  • Thru-Partner Campaign Materials (PDF Flyer + Direct Mail)
  • Partner presentation deck

Customer

  • Print Advertising thru Reseller News, NZ Business, Innovate Magazine & NBR
  • Campaign HTML Page www.microsoft.co.nz/betterresults
  • Customer A4 Flyer (printed copies available on request)
  • Radio Advertising Campaign (Auckland only)
thru partner to partner
Thru Partner & to Partner

Run your own campaigns to existing customers and prospective customers by leveraging Partner Ready; materials available via

http://members.microsoft.com/partner/nz/betterresults

  • Thru Partner Direct Mail (Word 2003)
  • Thur Partner Flyer (PDF)
  • Top 10 Reasons to Sell
  • Campaign Sales Deck
  • Dedicated Campaign Website
  • Campaign Banner Ads
partner website
Partner Website

http://members.microsoft.com/partner/nz/betterresults

small business direct to customer
Small Business – Direct to Customer

1. Print Advertising thru Reseller News, NZ Business, Innovate Magazine & NBR

2. Campaign Website www.microsoft.co.nz/betterresults

3. Customer A4 Flyer (customer events)

4. Radio Advertising Campaign (Auckland only)

NB: Customer Website drives campaign leads thru to links thru to Microsoft Small Business Specialists