NZ Small Business PC Customer Campaign Campaign Overview Building the opportunity Small Business Challenges Meeting Customer Needs Partner Opportunity Campaign Materials for Customer & Partner Campaign Media Schedule Microsoft- New Products Medium & Large Business Small Business
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Medium & Large Business
Every small business is unique, but there are a few core fundamental goals that apply to all businesses.
To retain and continue to grow your current customer base, and to attract and follow up on potential customer leads
To keep ahead of the competition by designing and delivering the best products and services and through high-level customer service-
To reach customers with your business message and value through consistent, professional outreach and marketing materials
And above all, to cut costs and increase revenues to become and remain profitable as a business.
Offering the Best Products and Services
Doing Morewith Less
Information at Risk
Backup and better protect data
Working WhileAway From the Office
Selling Productsand Services
Partner OpportunitiesSoftware, Hardware and Services
Offer: A new “Small Business PC” with Office Small Business 2007 & Vista Business
Execution: 19th February- 30th June, 2007
Run your own campaigns to existing customers and prospective customers by leveraging Partner Ready; materials available via
1. Print Advertising thru Reseller News, NZ Business, Innovate Magazine & NBR
2. Campaign Website www.microsoft.co.nz/betterresults
3. Customer A4 Flyer (customer events)
4. Radio Advertising Campaign (Auckland only)
NB: Customer Website drives campaign leads thru to links thru to Microsoft Small Business Specialists