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Millenials. A Closer Look Dr. Don Jenrette Air Force Reserve Command. Reference Material. Lancaster, C., Stillman , D. When Generations Collide. Harper Collins. 2002.

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Millenials

Millenials

A Closer Look

Dr. Don Jenrette

Air Force Reserve Command


Reference material
Reference Material

Lancaster, C., Stillman, D. When Generations Collide. Harper Collins. 2002.

Karp, H., Fuller, C., and Sirias, D. Bridging the Boomer Xer Gap: Creating Authentic Teams for High Performance at Work. Palo Alto, CA. Davies-Black Publishing. 2002.

Zemke, R., Raines, C., and Flipczak, B. Generations at Work: Managing the clash of Veterans, Boomers, Xers, and Nexters in Your Workplace. NY. AMACOM 2000.

Howe, N., and Strauss, W. Millenials Rising: The Next Great Generation. Vintage. 2000.


Overview
Overview

Who are they?

Characteristics


Millenials1
Millenials

Always been MTV

Always been a woman on the Supreme Court

Always been able to get their news on CNN or USA Today

Travel to space has always been in reusable spacecraft

John Lennon and Elvis Presley have always been dead

Always been women astronauts

Never dialed a phone


Millenials2
Millenials

Who are they?

Born 1981-2003

Other names include Generation Y,

Net Generation,

Generation D (Dot.com)


Millenials3
Millenials

- Exhibit little knowledge or understanding of the military

- Higher education is military’s chief competitor in recruiting them

- Dissuaders of military service are far stronger than persuaders of service (due to misperceptions and ignorance)


Millenials4
Millenials

  • Largest generation in U.S. History with

    80 Million

  • Next to largest generation is Baby Boomers with 76 Million (1946-1964)

  • Gen X is 46 Million strong (1965-1980)


Millenials5
Millenials

- Generally come from smaller families

  • One in three births were to unwed mothers

  • 60 percent work outside the home

  • One in three is not Caucasian

  • Boys have close friends who are girls but not “girlfriends” and same for girls

  • Don’t view each other in stereotypical gender roles as found in previous generations

  • Product of “female-dominated society”


Millenials6
Millenials

Core Characteristics:

  • Special

  • Independent and vocal

  • Sheltered

  • Optimistic/Confident

  • Pressured/Impatient

  • Team-oriented

  • Conventional/Traditional

  • Skeptical

  • Tolerant/Open minded

  • Materialistic


Millenials7
Millenials

What do they think?

  • #1 goal for almost all is a well-paying job (81%)

  • Having people’s respect (77%)

  • Having a good relationship with parents (77%)

  • Worst problems facing the U.S. are:

    -- Selfish people (56%)

    -- No respect for authority (52%)

    -- Parents who do not discipline their children (47%)

    -- Entertainment media (44%)


Millenials8
Millenials

What do they think?

  • Adhere to old-fashioned values:

    -- Four out of five say they want to get married

    -- 53% of girls claim that premarital sex is “always wrong”

    -- 41% of boys claim that premarital sex is “always wrong”

  • Care deeply about social issues

  • Grand sense of optimism

  • Tend to be conservative but generally apathetic toward politics itself

  • Second to their value of families is value placed on friendships


Millenials9
Millenials

What do they think?

  • Racial differences are not a big deal

  • Tend to view each other according to socioeconomic class

  • Work place demands include access to technology, high compensation, responsibilities, information and continuous learning opportunities, and flexible work locations and hours

  • Their one rally cry is for the environment


Millenials10
Millenials

677 teenaged Millenials from six states asked “Why have you not considered the military as a career option?”

  • Doesn’t match career objectives (27%)

  • College bound (24%)

  • Personal beliefs (19%)

  • Loss of personal control/freedom (12%)

  • Risk of life/limb (6%)

  • Lack of information (3%)

  • Parental pressure not to join (3%)

  • Other (3%)


Millenials11
Millenials

  • 677 teenaged Millenials asked:

    Why would you consider the military as a career option?

  • Adventure/Travel (20%)

  • Pay and benefits (17%)

  • Educational benefits (17%)

  • Challenge (12%)

  • Exposure (6%)

  • Relative with military experience (5%)

  • Lack of options (5%)

  • Duty to country (5%)

  • Lifestyle (5%)

  • Other (5%)

  • Appealing mission (3%)


Millenials12
Millenials

677 teenage Millenials asked:

What has been the greatest influence on your perception of military service?

  • Family member (29%)

  • Movies (24%)

  • Other (13%)

  • Friend (12%)

  • Advertising (10%)

  • Recruiter (6%)

  • Teacher (4%)

  • Internet (2%)


Millenials13
Millenials

  • Five Forces that shaped and molded the Millenial Generation:

    -- Parents

    -- Technology

    -- Education

    -- New Economy

    -- Media


Millenials14
Millenials

  • Parental Influence

    -- Most (baby boomers) do not regard military career as “successful”

    -- View military for second-tier students


Millenials15
Millenials

  • Technology Influence

    -- Computers have made knowledge cool through a fusion of fun and learning

    -- Display an ambiance of arrogance because of technology is omnipresent in their lives


Millenials16
Millenials

View of Media Technology

Veterans/Builders Radio/Slide Rule

Boomers TV/Calculators

Generation X Atari/Lap Tops

Generation Y Internet/iPod


Millenials17
Millenials

View of Technology

Veterans/Builders Hope to Outlive It

Boomers Master It

Generation X Enjoy It

Generation Y Employ It


Millenials18
Millenials

View of Heroes

Veterans/Builders Babe Ruth/FDR

Boomers JFK/MLK/John Glenn

Generation X Kurt Kobain/Michael Jordan

Generation Y NYPD/Parents/Grand/Bill

Gates/Tiger Woods


Millenials19
Millenials

Memories

Veterans/Builders Marx Bros/Frank Sinatra

Boomers Beatles/Lassie/Drive-Ins

Generation X Snoop Dog/Beavis/REM

Generation Y Trench Coat Mafia/Health/

Goo-Goo Dolls


Millenials20
Millenials

View of Future

Veterans/Builders Rainy Day To Work For

Boomers Now is More Important

Generation X Uncertain/Hopeless

Generation Y Ambivalent/Hopeful


Millenials21
Millenials

Theme toward Work

Veterans/Builders Work Hard

Boomers Personal Fulfillment

Generation X Uncertainty

Generation Y “What’s Next?”


Millenials22
Millenials

Theme toward Responsibility

Veterans/Builders Duty

Boomers Optimism

Generation X Personal Focus

Generation Y On My Terms


Millenials23
Millenials

Theme toward Workplace

Veterans/Builders Sacrifice

Boomers Crusading Causes

Generation X Live for Today

Generation Y Just Show Up


Millenials24
Millenials

Theme toward Money

Veterans/Builders Thriftiness

Boomers Buy Now/Pay Later

Generation X Save, Save, Save

Generation Y Earn to Spend


Millenials25
Millenials

Theme toward Work Output

Veterans/Builders Work Fast

Boomers Work Efficiently

Generation X Eliminate the Task

Generation Y Do Exactly What’s Asked


Millenials26
Millenials

Theme toward Core Values

Veterans/Builders Respect for Authority

Boomers Involvement

Generation X Skepticism/Informality

Generation Y Realism/Confidence


Millenials27
Millenials

Theme toward Family

Veterans/Builders Traditional/Nuclear

Boomers Disintegrating

Generation X Latch-key Kids

Generation Y Merged Families


Millenials28
Millenials

Theme toward Education

Veterans/Builders A Dream

Boomers A Birthright

Generation X A Way to Get There

Generation Y An Incredible Expense


Millenials29
Millenials

Theme toward Media

Veterans/Builders Rotary Phones

Boomers Touch Tone Phones

Generation X Cell Phones

Generation Y Internet/Picture Phones


Millenials30
Millenials

Theme toward Personal Communications

Veterans/Builders One-on-One/Write Memo

Boomers Call Me Anytime

Generation X Call Me Only at Work

Generation Y E-Mail or Text Me


Millenials31
Millenials

Theme toward Leadership Style

Veterans/Builders Directive

Boomers Consensual/Collegial

Generation X Ask Why/Challenge Others

Generation Y To Be Determined


Millenials32
Millenials

Theme toward Interactive Style

Veterans/Builders Individual

Boomers Team Player/Loves Meetings

Generation X Entrepreneur

Generation Y Participative


Millenials33
Millenials

Theme toward Feedback/Rewards

Veterans/Builders No News is Good News

Boomers $ and Title Recognition

Generation X Freedom is Best Reward

Generation Y Meaningful Work


Millenials34
Millenials

Theme toward Messages that Motivate

Veterans/Builders Your Experience is Respected

Boomers You’re Valued/Needed

Generation X Do It Your Way/Forget Rules

Generation Y You Will Work with Other

Bright, Creative People


Millenials35
Millenials

Theme toward Work and Family Life

Veterans/Builders Never Meet

Boomers No Balance/Work to Live

Generation X Balance

Generation Y Balance


Millenials36
Millenials

Any Questions?


Millenials37

Millenials

A Closer Look

Dr. Don Jenrette

Air Force Reserve Command