Kantian Deontology. Major Criticisms of Utilitarianism. Should we Be Equally concerned for everyone? What about friends What about family? What about lovers and spouses? Are consequences all that really matter in our ethical decision making? What about: Justice? Basic Human Rights?
Always act so as to treat other people as ends (rational actors like yourself) and never only as means
i.e. people may never be simply used for our purposes but must be treated in ways we ourselves would wish to be treated