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Tracii Show Hutsona Fueling A Brunch Brand That’s As Fearless As She Is

Tracii Show Hutsona launched Breakfast Bitch in San Diego in 2019, introducing a restaurant that wasnu2019t afraid to be loud, proud, and different.

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Tracii Show Hutsona Fueling A Brunch Brand That’s As Fearless As She Is

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  1. TRACII SHOW HUTSONA: FUELING A BRUNCH BRAND THAT’S AS FEARLESS AS SHE IS

  2. TRACII SHOW HUTSONA - THE BOLD CREATIVE FORCE BEHIND A BRUNCH REVOLUTION • Tracii Show Hutsona launched Breakfast Bitch in San Diego in 2019, introducing a restaurant that wasn’t afraid to be loud, proud, and different. • She envisioned a dining space that broke traditional norms, combining bold flavor with even bolder personality to create a one-of-a-kind brunch destination. • She used her fearless creativity to shape a brand that celebrates both food and freedom of expression, setting a new tone for how brunch could feel.

  3. SHE FLIPPED A TABOO TERM INTO A CELEBRATION OF STRENGTH AND SASS • She leaned into the edgy name ‘Breakfast Bitch’ with confidence, reimagining the word “Bitch” as playful, empowering, and full of personality. • She introduced a mascot inspired by Rosie the Riveter, using the iconic image to reinforce themes of strength, independence, and female empowerment. • She made it her mission to ensure the brand felt inclusive and bold, building a community around courage, joy, and unapologetic self-expression

  4. HER VISION LED TO RAPID GROWTH AND MULTI-CITY SUCCESS • Her leadership and branding genius turned her restaurant into a San Diego sensation, attracting both locals and tourists with its vibrant energy and Instagram-worthy vibe. • Tracii capitalized on the momentum and opened a second location in Phoenix, Arizona, showing the brand’s power to resonate beyond its original city. • She ensured consistency in experience and atmosphere across locations, keeping the brand’s core values alive while scaling operations with purpose.

  5. SHE CONTINUES TO REDEFINE WHAT IT MEANS TO BE A RESTAURATEUR • She isn’t just running a restaurant, she’s building a cultural movement, one that challenges norms and invites guests to be bold, fun, and fully themselves. • She uses her platform to champion empowerment, individuality, and authenticity, creating a brand that speaks louder than just food. • Tracii remains focused on expanding the Breakfast Bitch experience, bringing her playful yet powerful message to new cities and communities.

  6. THANK YOU

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