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Wrigleyville Sports Revamps Loyalty Program To Increase Customer Retention by 5% - Case Study

Zinrelou2019s data team provided a thorough data analysis to Wrigleyville and offered recommendations to make customers happier and increase loyalty.

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Wrigleyville Sports Revamps Loyalty Program To Increase Customer Retention by 5% - Case Study

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  1. Wrigleyville Sports Revamps Loyalty Program To Increase Customer Retention by 5% About Wrigleyville Sports Wrigleyville Sports offers nearly every Chicago Cubs licensed item: from key chains to leather jackets, including authentic on-field jerseys, t-shirts, sweats, caps, teddy bears, bobble head dolls, posters, glassware, golf balls, photos, and much more!

  2. Objectives and Challenges •Improve customer retention to foster loyalty The Solution: A Rewards Program Zinrelo’s data team provided a thorough data analysis to Wrigleyville and offered recommendations to make customers happier and increase loyalty. An important insight was that the third purchase was the inflexion point beyond which customers stay loyal to the Wrigleyville and are unlikely to switch to a competitor.

  3. Zinrelo recommended that Wrigleyville should offer customers a higher reward after the first purchase to encourage the second and third purchases. With this new insight Wrigleyville Sports modified their loyalty rewards program so that many more of the purchasers would be eligible for a reward after their first purchase. “Data helps us better understand the behavior of buyers. We can now predict future behaviors and as a result, drive greater loyalty.”Eric Castellucci Marketing Director Wrigleyville Sports Get your copy

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