Premium Materials, Timeless Beauty_ The Materials Behind Our Rugs and Carpets at Loop and Cut

1. Premium Materials, Timeless Beauty: The Materials Behind Our Rugs and Carpets at Loop and Cut With the ever-growing domination of the world with synthetics, there is an indisputable ‘hook’ to the original, sustainable and long-lasting. At Loop and Cut, we understand that the soul of a rug lies in its fibres. That’s why we carefully choose natural materials, making them into stunning rugs and carpets that are more than just floor coverings, but a piece of art. From the pure class of wool to the precise charm of jute, each fibre describes a unique story, contributing to the long-lasting quality of our creations. Join the world of Loop and Cut where natural fibres are exalted due to their natural properties, unusual feel and their sustainability. So, here is a little peek into what is at the centre of our beautiful range of products, the materials chosen to bring and spread warmth, features and inimitable beauty into your home, both indoors and out.

2. The Enduring Elegance of Wool: A Foundation of Luxury Wool is the first material that comes to mind when anyone thinks about premium rugs, and for good reason. It is the centrepiece of our most celebrated pieces at Loop and Cut, especially our exclusive hand-knotted carpets and precious hand-woven rugs. ● Unrivalled Softness and Comfort: There’s no greater feeling than having a luxurious wool rug under your feet. Its crimp is natural, and makes it very springy, being strangely soft and pleasant to walk on. This prequalifies wool rugs in the living rooms, bedrooms, and also in all places where comfort is of utmost priority. ● Exceptional Durability and Resilience: Wool is very tough, so do not be deceived by its softness. It is naturally elastic and can spring back against pressure, and does not get stamped down or dented. This natural durability implies that wool rugs are hard to damage, so they would serve as a good investment in a family that is subjected to frequent traffic. Longevity. Between decades, they retain their beauty and, in most cases, turn out to be heirlooms. ● Natural Stain and Soil Resistance: Wool fibres have a unique protective layer that reflects water and oil-based stains, preventing spills from penetrating immediately. This makes cleaning easier and helps the rug maintain its charming appearance. To make your indoor environment clean, wool rugs naturally repel static electricity and absorb less dust and pet hair. ● Excellent Insulation: Wool is a great insulator that keeps the rooms warmer in winter and cooler in the summer. This can elevate the environment of your home, making wool a perfect as well as beautiful choice. ● Eco-Friendly and Sustainable: Wool is a renewable animal fibre, which is not damaging to any animal since it can be shorn off, and sheep do not have to be killed. It can be degraded; therefore, when the end of its life cycle comes, it can naturally decompose, thus leaving no footprint behind. Loop and Cut our hand-knotted carpets usually have the highest quality of wool, and these carpets are painstakingly woven by the highly skilled artisans to produce complicated designs and magnificent piles that are unique in their genuine sense. The Rustic Charm of Jute: Sustainable Style for Modern Living Adopting another, just as attractive aesthetic, jute has something very natural in it, very undulating to the ground, which blends well with modern design. Jute plants often showcase in our flexible wool and jute mixes and standalone collections and will also provide your home with its own distinct texture, as well as a sustainable narrative. ● Earthy Texture and Appearance: Jute fibres are known for their distinctive qualities, such as rugged texture and golden-brown colour. This makes jute rugs a perfect choice

3. for adding warmth and luxury to minimalist and farmhouse-inspired interiors, and also gives them an organic, rustic and bohemian feel. ● Strong and Durable: Jute is a strong vegetable fibre, which makes it durable for a natural fibre. It stands well in everyday hustle, especially in areas with high foot traffic. ● Highly Sustainable and Biodegradable: Jute is known as one of the most environmentally friendly fibres. It grows rapidly and easily without the need for any type of fertilisers or pesticides, and its cultivation has less impact on the environment. It leaves zero lasting waste as it is 100% biodegradable. ● Affordable Natural Option: Unlike the other natural materials, jute doesn't have a hefty price tag, which makes it a more budget-friendly option which allowing you to enjoy the natural beauty without thinking twice. ● Versatility in Blends: Jute easily blends with other natural fibres, especially wool. Our collection of wool and jute rugs blends the softness and durability of wool with the earthy texture of jute, creating rugs that are both comfortable and eye-catching, perfect for balanced aesthetics. Jute rugs are perfect for layering under small and colourful rugs to give a textured finish and tell a story of the space. They also work as a base for the areas with high foot traffic due to their durability. The Innovation of Indoor-Outdoor: Blending Function with Form Although the most well-known natural threads, such as wool and jute, will largely be treasured inside the house, Loop and Cut also realise that there is a necessity to find durable, fashionable options so that a solution could be provided to those areas between your home and the outside world. At the expense of often including synthetic properties to achieve extreme durability, our indoor-outdoor carpet choices are inspired by nature in terms of their texture, patterns, and dedication to longevity. ● Weatherproof: Developed to be resistant to water, UV and changing temperatures, our indoor-outdoor carpets can survive the hardest climates. This, in turn, makes them ideal in patios, decks, sunrooms and even basements. ● Cleaning: the tightly woven synthetic fibres (which are usually polypropylene) that these rugs are made with are stain resistant and can easily be cleaned by housing or spot cleaning, so maintaining them is easy. ● Flexible Design: The rugs in our indoor outdoor carpet collection have a versatile design where they are designed to replicate natural textures and patterns, which makes them reflective on the inside and also on the outside decor. You can just carry your interior style into the exterior, and you will end up with unified and welcoming homes.

4. ● Bringing Down the Walls: The carpets assist in the free flow of motion both indoors and outdoors, thus maximising your living space in addition to maximising the area usage in the areas of transition and making it more attractive and appreciable. Please Note: Although our indoor-outdoor collections are mostly artificial to be most weather resistant, the spirit of Loop and Cut is long-lasting beauty, unique material, and prestigious designs and as a natural product, something which makes our developments eco-friendly. The Art of the Weave: Hand Knotted and Hand Woven Excellence The selection of perfect natural fibres is only half part of the art. Transformation of these fibres into a beautiful rug is equally important. At Loop and Cut, we feel proud to celebrate our ancient tradition and rich culture of hand-knotted carpets and hand-woven rugs. ● Hand Knotted Carpets: The peak of rug craftsmanship is Hand Knotted Carpets. Each knot is tied by the expert hand that makes it a highly durable, luxury underfoot, dense and intricate pile. This is a painstaking process that may take months or even years to produce one-of-a-kind pieces that have unrivalled weight and style. The fineness and the detail of the design are often noted by the knot count (knots per square inch). ● Hand Woven Rugs: These are a collection of methods such as flatweave, kilim and dhurrie, in which the warp and weft are interlocked so as to form a flatter, and commonly reversible, rug. Hand-woven rugshave a reputation for having textural interest, which is usually characterised by natural variations of fibre. They are lighter and more versatile, so they are ideal for layering or situations where a lower pile is desirable. Both techniques emphasise the use of skill and hard work of our artisans, and each rug that comes out of Loop and Cut has a very slight hint of human craft. Choosing Your Loop and Cut Masterpiece Explore the richness of natural fibres exclusively at Loop and Cut. So whether you prefer the lavish sumptuousness of a hand-knotted wool carpet or the humble tactile quality of a wool and jute rug, the aesthetic charm of the multitude of Woven Rugs or the multi-purpose practicality of our indoor-outdoor carpet, there is something that will speak to you and your sensibilities. All the rugs of our collection are evidence of our determination in quality, sustainability and design to stand the test of time. Experience the beauty of nature, which is intertwined in each fibre and take part in the long-term artistry of Loop and Cut with you. Your floors should not be less.