when in doubt bring a dog l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
When in doubt, bring a dog. PowerPoint Presentation
Download Presentation
When in doubt, bring a dog.

Loading in 2 Seconds...

play fullscreen
1 / 6

When in doubt, bring a dog. - PowerPoint PPT Presentation


  • 340 Views
  • Uploaded on

When in doubt, bring a dog. I brought two…. Literature/Anthropology Major Print Journalist Ithaca Times College Rag Freelance Journalist Marketing Tools American Demographics Engineering Various publications in the Healthcare Industry. Office of Web Communications

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

When in doubt, bring a dog.


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    1. When in doubt, bring a dog. I brought two…

    2. Literature/Anthropology Major Print Journalist Ithaca Times College Rag Freelance Journalist Marketing Tools American Demographics Engineering Various publications in the Healthcare Industry Office of Web Communications Program Manager, Developer Relations De Facto Blogger Resident Recusant Guest Speaker (apparently) Who is Lisa, anyway? THEN NOW

    3. “…79% of our test users always scanned any new page they came across; only 16% read it word by word.” -Jakob Nielson Web Usability Expert, 1997

    4. cornell.edu statistics suggest that the average length of time users spend on the site is 4 minutes and 37 seconds.

    5. My father would argue that this is not writing, but he reads the shampoo bottles in the shower… Nielsen says your text should be: • broken up by headings • shaped into lots of punchy, single idea paragraphs • put key phrases in bold face • bullet key points • avoid jargon and rhetoric • straightforward • short Are you ready for your manacles?

    6. Write tight(ly) Audience matters even more Less formal is fine (sometimes) Be ruthless Do not get attached to your words (30% rule) Think in terms of word-count (ask your designers) Sometimes, even character-count! Pithy (I hate that word) Be creative and be smart…short does not equal dumb It’s not really THAT bad.