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PR in a Web 2.0 World Marco A. Franca, Vice-President, Latin America PR Newswire MegaBrasil São Paulo – May 15, 2008
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Marco A. Franca, Vice-President, Latin America
São Paulo – May 15, 2008
The term Web 2.0 refers to a second generation of services available on the World Wide Web that lets people collaborate and share information online. In contrast to the first generation, Web 2.0 gives users an experience closer to desktop applications than the traditional static Web pages. Web 2.0 applications often use a combination of techniques devised in the late 1990s, including public web service APIs (dating from 1998), Ajax (1998), and web syndication (1997). They often allow for mass publishing (web-based social software). The concept may include blogs and wikis.
The term was popularized by O'Reilly Media and MediaLive International as the name for a series of web development conferences that started in October 2004.
From Wikipedia, the free encyclopaedia
“If you think what is driving demand — we think of it as four C's. It's Collaboration. It's Content. It's Converged Services — doing multiple things. And it's Community. The opportunity for those who get ahead and develop a set of services that are more personalized, customized, location-based and presence-based in this next generation is going to help define who can win.”
-- Patricia Russo, CEO, Alcatel-Lucent
Nov. 2006 – there are 12 blogs in the top 100 visited media sites online = 12%
Dec. 2006– 22 blogs in the top 100 visited media sites online = 22%
“Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.”
Milena Sotirova, Editor of DevStart http://www.devstart.com/
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Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam.
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