Intellectual Property. Trademarks. Registered Trademarks. Any sign capable of being represented graphically which is capable of distinguishing the goods or services of one undertaking from those of other undertakings (A brand or badge that distinguished your products or services).
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(A brand or badge that distinguished your products or services)
Which grant no proprietary rights
The marketing specialists in your organisation would like you to include your competitors’ name and some of their product details as metatags in your new E-Commerce Web site. Their objective is to attract search engines away from competitor sites to yours.
Should you include them or not include them?