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INSS 690 Thesis

Interface and Web Design Factors. Site Maintenance. Transaction Environment. 11/26/10 ... Customer Service Oriented. 11/26/10. Site Maintenance. Content Updating ...

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INSS 690 Thesis

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    Slide 1:INSS 690 Thesis

    Electronic Commerce Environments: Corporate Obstacles and Opportunities to Competitiveness by Chris Vestal

    Slide 2:Research Purpose

    To define the Electronic Commerce (EC) Environment (macro) To define the EC Business Environment (micro) To study how these two environments mesh in an Enterprise Environment

    Slide 3:Thesis Statement

    The future of enterprise competitiveness relies on the entrance and active participation in the electronic commerce market and the management of resources through integration and cooperation.

    Slide 4:EC Environment

    Areas of EC Types of EC Benefits of EC Market Barriers of EC Legal Barriers of EC Macro view Types: Bus-to-consumer, Bus-to-Bus, Bus-to-Administration Levels: Substitution, Info Access Business Process Mgmt., Integration Benefits: Consumer, Business Barriers: Market, LegalMacro view Types: Bus-to-consumer, Bus-to-Bus, Bus-to-Administration Levels: Substitution, Info Access Business Process Mgmt., Integration Benefits: Consumer, Business Barriers: Market, Legal

    Slide 5:Areas of EC

    Business-to-Consumer Business-to-Business Business-to-Administrative

    Slide 6:Levels of EC

    Substitution Information Access Business Process Management Inter-enterprise Business Process Management

    Slide 7:Benefits of EC

    Generic Geographic Barriers Consumer Vast amounts of info at their convenience Business Distribution Marketing Operations

    Slide 8:Market Barriers of EC

    Critical Mass Ease of Access Lack of Confidence in Security and Privacy Web Measurement/Metrics

    Slide 9:Legal Barriers of EC

    Governmental Intervention Binding Acceptance of Electronic Contracts Legal Jurisdiction Encryption/Privacy Laws Internet Taxation

    Slide 10:EC Business Environment

    Strategies and Business Models Interface and Web Design Factors Site Maintenance Transaction Environment Micro viewMicro view

    Slide 11:Strategies and Business Models

    Online Storefront--Auctions, Catalogs Internet Presence Flat Ads, Image, Information Content Fee-based, Sponsored, Searchable DB Mall Incentive Search Agents I’ll come to more in the Business Relationship section.I’ll come to more in the Business Relationship section.

    Slide 12:Interface and Web Design Factors

    Target Audience Repeat Traffic Generation Robust Interactivity Customer Service Oriented

    Slide 13:Site Maintenance

    Content Updating Strategy Site Measurement Metrics Audit Trails Security Server Logs

    Slide 14:Transaction Environment

    Secure Messaging Systems Data Exchange Standards Payment Settlement Systems Electronic Money Security

    Slide 15:EC Enterprise Environment

    Network Environments Business Relationships Enterprise Tools Integrated view Extranets Supply Chain Management Entity Resource Planning OutsourcingIntegrated view Extranets Supply Chain Management Entity Resource Planning Outsourcing

    Slide 16:Network Environments

    Global Existence LAN, WAN, VAN Internet Intranet /Extranets

    Slide 17:Business Relationships

    Partnerships/Alliances Trust Co-opetive Sharing Outsourcing Control

    Benefit Evolution Transactional Information Sharing Collaborative Functional Organization Process Orientation Integrated Supply/Demand Internet-Enabled Collaboration Strategic Value Networks Enterprise Function Process Organization Channels Industry Networks (Gattorna & Hanlock, 1999, p. 8) Benefits are likely to increase as companies achieve greater degrees of supply chain integration.

    Slide 19:Enterprise Tools

    Back End ERP, SCM Data Warehouses Data Mining Front End Customer Service

    Slide 20:Conclusion

    Extranets encompass the future “No Man is an Island.” At the enterprise level, EC is taken for granted

    Slide 21:Questions?

    Slide 22:Research Questions

    Business-to-Business EC accounts for over 75% of all EC conducted. Why is this true? Why is this so important? How have the business models adapted to the emergence of EC? What tools will businesses employ to conduct EC? Most of the media is about consumer relations, marketing, and web sites.Most of the media is about consumer relations, marketing, and web sites.

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