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Meet the People Tours Taking customers to the producers www.traidcraft-tours.com. 21-23 September 2007 . Tourism Session . Background Our approach The story so far Where do we go from here?. How it all started……. Study tours (not ‘holidays’) 15+yrs Initially, 4 or so a year.

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Meet the people tours taking customers to the producers www traidcraft tours com l.jpg

Meet the People Tours Taking customers to the producerswww.traidcraft-tours.com

21-23 September 2007


Tourism session l.jpg
Tourism Session

  • Background

  • Our approach

  • The story so far

  • Where do we go from here?


How it all started l.jpg
How it all started……..

  • Study tours (not ‘holidays’) 15+yrs

  • Initially, 4 or so a year.

  • Feedback always positive

  • Lots of staff time within TC

  • Intense experience

  • Dropped to 1 or 2 tours per year: India, Kenya

  • 6 years ago started talking to Skedaddle about alternative approach


A new approach meet the people l.jpg
A new approach – ‘Meet The People’

  • Our aim is to build understanding:

    • Of fair trade and its impact, difficulties and successes

    • The producers, their countries and culture

    • The broader issues people face

    • See a country, its natural beauty and wildlife

    • And have a great holiday with like minded people

    • ….develop producers understanding of us

    • …and develop experience of fair trade tourism


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A new approach – ‘Meet the People’

  • Responsible / Fair trade approach

    • Transparency

    • Fair return

    • Long term relationship

    • Partnership with Local TO’s & Guides

  • Partners / producers benefit / get support

  • Feedback from Producers through TC

  • A commercial approach (TC model)


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    A new approach – ‘Meet the People’

    • Careful development of itineraries

      • Remote areas off the tourist trail

    • Briefing and reunions are key part of the experience

    • Light footprint / responsible travel

      • Small number of departures, small group max 12 to 14

      • Not mass tourism

      • Responsible Travel Policy / Travellers Code

      • Carbon Off-setting for flights (customer optional)


    The story so far l.jpg
    The story so far……..

    • 1 to 12 tours - ‘02 & ‘07, 350 customers in last 5 yrs

    • Destinations

      • India, Thailand, Bangladesh, South Africa, Malawi, Kenya

      • Cuba, Philippines, Sri Lanka

      • NEW - Peru, Vietnam, Central America/Coffee, Ghana / Cocoa

  • Feedback - 97% Excellent / Very Happy

  • 65% of spend in in local economy

  • Donations to producers, projects

  • Customers gone on to help projects

  • Customers gone on to give talks / spread the word

  • We are getting there…..


  • India l.jpg

    “I feel more determined

    to promote fair trade after

    seeing the benefits first hand

    that producers get, including

    self-respect and recognition

    of their skills”

    “My visit increased

    my belief in the

    importance of fair trade.

    “Best holiday yet!”

    India


    Kenya l.jpg
    Kenya

    “I have a much better knowledge of the country and understanding of the people.”

    “It was really good to visit the producers.”

    “An outstanding holiday.”


    Thailand l.jpg
    Thailand

    “ The trip has confirmed my commitment to provide a market for fair trade goods”

    “One of the best holidays I’ve ever had”

    “An amazing experience”


    South africa l.jpg
    South Africa

    “It was a life enhancing two weeks”

    “I appreciate the importance and complexities of work of Traidcraft.”

    “Much more than a holiday – it was an enriching experience in so many ways”


    What are benefits of the tours l.jpg
    What are benefits of the tours?

    • Buzz groups / small groups

      • From the perspective of …..

        • Producers

        • Tour Operator Partners

        • Traidcraft

        • Customers

        • …and more widely


    Your holidays l.jpg
    Your holidays?

    • Did you have a holiday in last yr / 18 month

      • LH, EU, UK

  • How many?

    • 1, 2, 3, 4, more?

  • When last time on LH holiday?

    • Organised group or self organised

  • Would you consider a MTP as alternative?


  • The worlds largest industry l.jpg
    The Worlds largest Industry

    • Employs 200+ million people (8%)

    • 8% + of worlds GDP

    • 65 out of 69 of the LDC biggest FC earner

    • Predicted to double by 2020

    • FT tourism 10 years behind commodities


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    Problems of International Tourism

    • Cultural conflict

    • Working conditions

    • Displacement

    • Water shortages

    • Environmental impact

    • Exploitation of women / sex tourism


    Things to think about l.jpg
    Things to think about…..

    • Environment Impact

    • Biggest industry in the world, impacts on millions

    • Growing interest in responsible travel

    • Fair trade in tourism – a label?

    • Holidays are biggest annual purchase - why not make it that a fair trade one?

    • Should we expand?


    Where do we go from here l.jpg
    Where do we go from here?

    • Sell outside of TC customers? how?

    • Promote Fair Trade in tourism?

    • Support development of a label?

    • How big?


    Meet the people tours taking customers to the producers www traidcraft tours com18 l.jpg

    Meet the People Tours Taking customers to the producerswww.traidcraft-tours.com

    21-23 September 2007


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