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BEST REGARDS FROM TAMPERE!. COMMENTS ON ONLINE JOURNALISM IN NORDIC COUNTRIES. 5th International Symposium on Online Journalism University of Texas at Austin April 16-17, 2004 Ari Heinonen. 25 mill. people in 5 countries biggest media companies < 2 000 mill. euros. map © EC.

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comments on online journalism in nordic countries

COMMENTS ONONLINE JOURNALISM IN NORDIC COUNTRIES

5th International Symposium on Online Journalism

University of Texas at Austin

April 16-17, 2004

Ari Heinonen

slide3
25 mill. people in 5 countries
  • biggest media companies < 2 000 mill. euros

map © EC

A. Heinonen

media landscape
MEDIA LANDSCAPE
  • newspaper region
  • public service

broadcasting strong

  • new media region

A. Heinonen

1 rich online scene
1. RICH ONLINE SCENE…

breaking news

discussion

search

newsletter

A. Heinonen

2 quest for revenues
2. QUEST FOR REVENUES
  • advertising?
    • banners up 17% (SWE),
    • online up 14% (FIN)
  • contents?
    • news
    • pdf
    • mobile
    • archive

A. Heinonen

3 multiple media publishing
3. MULTIPLE MEDIA PUBLISHING

”multi-skilled operative”

multiple media news-desk

A. Heinonen

interim assessment
”INTERIM ASSESSMENT”
  • online is every-day, scene is rich
  • quest for revenues dominates, prospects look positive
  • how to proceed beyond re-cycling to innovative online storytelling?

A. Heinonen

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