What Is Lead Distribution Why You Should Automate Lead Distribution

1. What Is Lead Distribution? Why You Should Automate Lead Distribution https://www.pingtreesystems.com/

2. Overview • Every lead coming through your marketing funnel is unique — each with different needs, problems, and goals. Your sales representatives are equally unique — with different skills, levels of product knowledge, and experiences. Lead distribution involves taking a look at what makes your leads unique and routing them to the right rep to run a sales cycle. • For example, you wouldn’t want one of your newest sales reps with less than a year of experience handling leads from a large opportunity. Because They don’t have much experience dealing with larger potential clients, they may not be best-suited to communicate your solution’s value for the enterprise. • There are several factors to consider when distributing leads or setting up a lead distribution software. https://www.pingtreesystems.com/

3. 1.Improves Response Time • Customers today have a short attention span and are accustomed to instant responses from businesses. They expect to be contacted within an hour or two after making the initial request, and if you fail to do so, they will turn to your competition. • Unfortunately, many businesses simply take too long to respond to their leads. According to a study done by Harvard Business Review, 37% of businesses tend to respond to their leads within an hour, however, 24% take more than 24 hours, and even 23% of them never respond at all. https://www.pingtreesystems.com/

4. 2. Accurate Data • Chances are, your sales reps already have a lot on their plate, so they don’t really have time to manually collect and analyze lead data in order to make smarter decisions.Even if they had enough time, sales reps simply can’t manage data as well as software and are prone to making mistakes and misjudgments. • By automating lead management, you’ll be able to properly collect and analyze lead data, improve sales intelligence, spot lead routing trends, and improve forecasting accuracy. https://www.pingtreesystems.com/

5. 3. Better Organize Leads • Automated lead routing also helps organize leads more effectively. According to VentureBeat, even 80% of marketing automation users witness an increase in their number of leads, and 77% experience an increased number of conversions.It is crucial to have leads presented in proper order so they can be contacted at an optimal time by the right person. • Leads can be organized in many different ways such as by location, communication channel, engagement period, behavioral patterns, and more. You can also easily detect leads who have already been contacted and avoid getting in touch with those who are not interested. https://www.pingtreesystems.com/

6. 4. Easily Distribute Leads • The reason why organizing your leads is so important is that it will give you the necessary information to properly distribute them. Well-distributed leads will result in fewer dead calls and more closed deals. https://www.pingtreesystems.com/

7. 5. Build and Maintain Relationships • Building and maintaining a strong relationship with your leads often requires more than one call. No matter how long the sales cycle is, constant engagement and consistency are keys to warming up your cold prospect. • Lead routing helps connect your sales reps with leads who might need a follow-up or an additional nudge in order to finally decide to make a purchase. Follow-up is crucial when it comes to sales so make sure to automate it as much as possible. https://www.pingtreesystems.com/

8. Contact Us https://www.pingtreesystems.com/ + 91 (903) 387-9840 info@pingtreesystems.com 301, Hir-Asha Arcade, Opp. Sagar Sangeet Apt Kargil, Sola Gam Road, Ahmedabad, Gujarat 380060

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