Social Listening Best Practices

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2. Table of Contents Social Media Listening And Your Brand What Are The Best Practices For Social Listening? The Process of Social Listening And You Choose Your Social Listening Solution Wisely

3. Enhance Your Brand With These Social Listening Best Practices www.repustate.com

4. Social listening best practices open up a whole new level of brand awareness and marketing opportunities for companies. And yet, most companies struggle to find the balance between following social listening tips and daily operations to actively optimize social marketing to their advantage. The first rule of social media engagement is to make sure that you are always attentive to your audience. That you put customer service as a priority - which means that you are on an “always on” mode when it comes to spikes in your social media mentions, regardless of their positive or negative connotation.

5. What Are The Best Practices For Social Listening? Social listening best practices include researching your brand to see how people on social media perceive you and how they refer to you. You need to know your competitors well and dig deep for in depth analysis of factors such as gender analysis and mention sources. You also need to pay close attention to what your customers are saying so that you can respond to them in a meaningful way. Below we bring you social listening tips that will give you a stronghold over the ever-changing landscape of social media.

6. Why Do We Need Sentiment Analysis On Social Media? Sentiment analysis of social media data can tell you if customers truly like you or not. This is far beyond empty numbers in a metrics tool. If they share your post, if it is because they are writing a positive review, or because they are tagging you to be sarcastic. Some of the benefits of social media sentiment analysis are listed below: • Discover new market trends • Design targeted marketing campaigns • Track brand awareness • Develop a personalized brand experience • Conceive new product ideas

7. The Process of Social Listening And You • Identify your objective to design your social media campaign.Hash out ideas and decide the approach you are going to take. • Research, discover, and gather your data from across social media platforms in both real time and latent. • Create engaging content and ensure that it is in line with your brand and overall strategy. • Schedule your social media updates on your calendar so that your social presence is steady and uniformly paced.

8. Engage with your customers and mentions - a key part of social listening best practices. • Collate your social listening data and process it using a social listening sentiment analysis tool to see the overall sentiments regarding your brand. • Analyse the social performance data presented in the visualization dashboard to see what type of content is getting the most attention, how your audience is responding to what type of content, etc, and revise your strategy accordingly.

9. Choose Your Social Listening Solution Wisely It’s important to choose a social listening solution that empowers you to throw a wide net across the social media environment. A tool that encompasses video content analysis along with text analysis is your best bet. Not to forget one of the often neglected social listening tips - keeping your international audiences in mind. Social media is used widely in English, but in large parts of the world, customers use social platforms and share content in their native language. This means that the solution for social listening and social media sentiment analysis must also have capabilities to understand multiple languages at a native level.

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