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Referral programs enable you to grow your communities with loyal and like-minded users and motivate existing customers to share your Web 3.0 projects with their groups or communities. <br><br>Binance, Paxful, ZenGo, and Coinbase used community referral programs to drive growth - and you can too! <br><br>In this presentation, you will know:<br><br>- Why running a referral program is the best way to grow token-based communities. <br><br>- Whatu2019s the secret sauce for your Web 3.0 (Crypto, NFT, DEX<br><br>- How top Web 3.0 (Crypto, NFT, DEX, Blockchain, etc.) companies grew using referrals.
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How To Grow A Web 3.0 Community Using A Referral Program ? A Webinar hosted by Kirsty Sharman
Table of Contents Why Are We Hosting This Webinar Why Referrals Are The Foundation of Web3 Marketing The Referral Programs We've Learnt From Top Tips To Grow Your Community Through Referrals How To Grow Your Web3 Project Using A Referral Program Difference Between Web2 And Web3 Q&A
We built our referral software for Web2 companies (small to medium-sized businesses). To our surprise, we saw extreme growth in the crypto space! We humbly learned that our product is a great driver for community growth.
Shareholders are REWARDED for growth. Community is REWARDED for growth.
Why Referrals Are The Foundation of Web3 Marketing
Referred community members are 37% more likely to refer new members, and on average, spend 13.2% more when they buy.
Other Marketing Referred community members are also 2x more likely to buy, than members acquired through other channels. Referral Marketing
Binance Paxful What can we learn from Paxful? What can we learn from Binance? Paxful rewarded you for the chain of referrals you generated, not just the first referral - meaning people rushed to make referrals FAST. Binance originally had a reward of 40% commission! That means users were incentivized to bring WHALES to the platform rather than just any users.
CTGX With CTGX's referral program, members refer their friends to buy $100 worth of CTGX tokens. If they do, they both get free CTGX tokens. 5513 members brought >>> 3716 members
Polkametaverse Polkametaverse used its referral program to build a community through airdropping 2,000,000 POKA tokens. Each referral gave users 10 Poka tokens with a maximum of 50 Poka tokens! 4889 members brought >>> 4669 members
HYPER BLOCK ECOSYSTEM Hyperblock Ecosystem made referral marketing an integral part of joining their community. They offered up to 500 HYP tokens for referring & other actions. 2494 members brought >>> 2106 members
xHashtag xHashtag airdropped up to 300 XTG tokens shared between the person referring and the person invited. 1621 members brought >>> 1964 members
The average referral rate for Web3 is the highest our platform has ever seen. On average... 1 member > brings 1 more
Top Tips To Grow Your Community Through Referrals
Find power referrers by having a top tier reward like refer 1000 and get 1000 tokens!
How To Grow Your Web3 Project Using A Referral Program
DOUBLE SIDED REFERRAL PROGRAMS = MORE SUCCESS A single-sided referral program is where the person referring gets a reward (say 30 tokens). A double-sided referral program is where the person referring gets a reward (say 15 tokens). And the person invited gets an incentive to convert (say a 15 tokens).
MAKE IT CLEAR: COMMUNITY GROWS > REWARD GROWS The more you refer the more rewards you get, and the more the value of your rewards go up. MAKE SURE YOUR CUSTOMER UNDERSTANDS THIS!
PRIORITIZE SHARING ON SOCIAL CHANNELS: TELEGRAM & DISCORD GROUPS, TWITTER, ETC. This way you benefit not just from the direct referrals, but also the free credibility that your project is SO GOOD that people are telling their friends.
The reward value stays the same The reward value increases for referring