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DIGITAL MARKETING TRAINING IN BTM

NIDM India, Bangalore - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 50,000 Students, 4000 Batches, Students from 20 Countries, Trainees got placed in Top MNC companies in India and he has guided over 100 Startups. Mr. Kumar is India's Top Digital Marketing Faculty.

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DIGITAL MARKETING TRAINING IN BTM

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  1. THE KEY TO SUCCESS: MASTERING SEARCH ENGINE MARKETING IN 2024 www.nidmindia.com

  2. I N T R O D U C T I O N Search Engine Marketing (SEM) refers to the practice of promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. It involves using paid search campaigns, such as pay-per-click (PPC) ads, to reach potential customers when they search for products or services related to what the business offers. www.nidmindia.com

  3. Lets see the steps involved in Search engine marketing!!!

  4. Understand the Basics of SEM Start by gaining a solid understanding of how SEM works, including concepts such as keywords, bidding strategies, ad formats, and the auction process on platforms like Google Ads and Bing Ads. www.nidmindia.com

  5. Learn Keyword Research: Mastering keyword research is crucial. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords with high search volumes and manageable competition. Understand the intent behind different keyword types (e.g., informational, commercial, navigational) and how they align with your business goals. www.nidmindia.com

  6. CREATE COMPELLING AD COPY: Develop skills in crafting persuasive ad copy that not only includes targeted keywords but also entices users to click through to your website. Test different variations of ad copy to see which ones perform best. www.nidmindia.com

  7. UNDERSTAND QUALITY SCORE AND AD RANK Quality Score (in Google Ads) and Ad Rank determine where your ads appear and how much you pay per click. Learn how to improve Quality Score by optimizing landing pages, ad relevance, and expected click-through rate. www.nidmindia.com

  8. MASTER BID MANAGEMENT Gain proficiency in bid management techniques to optimize your ad spend. Understand automated bidding strategies and manual bidding adjustments based on performance metrics and campaign goals. www.nidmindia.com

  9. UTILIZE AD EXTENSIONS Learn to leverage ad extensions (such as site links, call extensions, and structured snippets) to enhance your ads with additional information and increase visibility and click-through rates. www.nidmindia.com

  10. IMPLEMENT CONVERSION TRACKING Setting up and correctly implementing conversion tracking is essential for measuring the success of your SEM campaigns. Track key actions like purchases, sign-ups, or downloads to evaluate campaign performance and make data-driven decisions. www.nidmindia.com

  11. +91 9611361147 nidamindia@gmail.com www.nidmindia.com

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