Pinterest Strategy: How to Increase Traffic to Your Blog - PowerPoint PPT Presentation

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Pinterest Strategy: How to Increase Traffic to Your Blog

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  1. PINTEREST STRATEGY: How to Increase Traffic to Your Blog from an interview with Bob Lotich WWW.BECOMEABLOGGER.COM

  2. ? = visual medium people tend to only repin beautiful images but don't really bother to check out your stuff

  3. ? Are people from Pinterest interacting with you? = visual medium people tend to only repin beautiful images but don't really bother to check out your stuff

  4. YOUR BLOG ? Are people from Pinterest interacting with you? = visual medium people tend to only repin beautiful images but don't really bother to check out your stuff

  5. Think about conversions

  6. Think about conversions "You can have things get repinned like crazy, and you can even capture traffic from Pinterest, but if it’s coming to your site for the wrong reason, it’s of no value to you.” - Bob Lotich

  7. What works on ?

  8. Know how to TARGET Pinterest image format: tips vertical image 2:3 ratio (width:Length) add text overlay - explain the content + give the title. Don't reveal everything in the image. Leave some mystery to keep them clicking Graphic tools: Photoshop, Canva (free!) AUDIENCE

  9. How-to A “how-to” image pulls your audience in for all the right reasons. Content 1. 2. 3. It’s about aligning their intentions with your business goals. Use Problem-solving content.

  10. Collaborative Boards result? contributors tap into each other's audiences and followers. user boards are like bulletin boards collaborative boards are boards that have multiple contributors pinning content of the same topic

  11. Build up your own profile on Pinterest before you ask to join a group board right How to Find the Board for you: Go to PinGroupie.com Search for group boards Check the description and some stats about each board. Number of repins per pin and likes per pin (repins are more important than likes). Check description to see if they’re accepting new contributors ? tip: look at the rules and guidelines for each group board that you join gives you credibility with group board owners. people are more incentivized to click through to your blog or to follow you.

  12. don't forget to add the Pin It button to your blog Pin It

  13. More on this at WWW.BECOMEABLOGGER.COM