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Nine Pages You Should Optimize on Your Blog and How - PowerPoint PPT Presentation


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Are the most important pages on your blog optimized? Let’s look at how to optimize these nine pages on your blog.

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Nine Pages You Should Optimize on Your Blog and How


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    1. Nine Pages You Should Optimize  on Your Blog and How 9 PAGES WWW.BECOMEABLOGGER.COM

    2. Your homepage is one of your top visited pages of your blog BLOG HOMEPAGE 1 WWW.BECOMEABLOGGER.COM

    3. Your homepage is one of your top visited pages of your blog BLOG HOMEPAGE Make it easy for your visitors to know what your blog is about. Show a summary of the value you provide. Let it be clear how to get more value by hopping on to your email list. 1 WWW.BECOMEABLOGGER.COM

    4. Make most of your “About Page Opportunity” 2 ABOUT PAGE WWW.BECOMEABLOGGER.COM

    5. Make most of your “About Page Opportunity” 2 ABOUT PAGE Include your personality. Point to the pain. Make clear what you want to help your audience with in your blog. Provide a solution.  Give them the opportunity for more by asking them to opt in to your free resource.It should be the next logical step. ? WWW.BECOMEABLOGGER.COM

    6. Use this page to provide very specific guidance to your visitors and help them to get the maximum benefit from your blog. 3 GETTING STARTED / SUMMARY PAGE WWW.BECOMEABLOGGER.COM

    7. GETTING STARTED / SUMMARY PAGE Use this page to provide very specific guidance to your visitors and help them to get the maximum benefit from your blog. 3 Decide on whether you want to have a getting started or summary page. Then, decide on the logical sequence that you want to take your visitor through. Link to any relevant resources (posts, products, service, etc). Give visitors the ability to get more value by opting in. WWW.BECOMEABLOGGER.COM

    8. This page allows you to collect email addresses from your visitors. 4 SQUEEZE / OPT IN PAGES WWW.BECOMEABLOGGER.COM

    9. SQUEEZE / OPT IN PAGES This page allows you to collect email addresses from your visitors. 4 Remove ALL other options from the page except the one and you can increase your opt ins significantly. Tools you can use:  Thrive Themes LeadPages SIGN ME UP! WWW.BECOMEABLOGGER.COM

    10. This is the page where those who have signed up to your email list are redirected to so they can confirm their email addresses 5 CONFIRMATION PAGE (S) WWW.BECOMEABLOGGER.COM

    11. CONFIRMATION PAGE (S) As much as possible, avoid using default templates provided by email marketing services. Have a simple page on your blog with instructions on how to confirm their email address. Include a bit of your personality. There should be ONE focus –  GETTING THEM TO CONFIRM.  This is the page where those who have signed up to your email list are redirected to so they can confirm their email addresses 5 WWW.BECOMEABLOGGER.COM

    12. This is the page where you send your visitors after confirming their email address. 6 THANK YOU / DOWNLOAD PAGE WWW.BECOMEABLOGGER.COM

    13. THANK YOU / DOWNLOAD PAGE Deliver on your promise. Give them whatever resource they signed up to get access to. Give them the opportunity to share the awesome resource they just received. Give them the next logical step. Give them something to do that makes sense. Some options are a special offer on                 your product/service, a post that                  makes sense to follow up with,                      or even the option to follow you on        social media. This is the page where you send your visitors after confirming their email address. 6 WWW.BECOMEABLOGGER.COM

    14. This is where you share resources that are relevant to your audience. 7 RESOURCE PAGE WWW.BECOMEABLOGGER.COM

    15. RESOURCE PAGE You may include products and services you recommend or even your own products and services. Make it clear what the products and services are for and how they will        benefit your audience. Primary goal for this page: To                     make sales (affiliate or your own). Secondary goal (optional): Get email  subscribers by including an opportunity    for visitors to opt in. This is where you share resources that are relevant to your audience. 7 WWW.BECOMEABLOGGER.COM

    16. Obviously, the goal for this page is to make a sale. 8 SALES PAGE WWW.BECOMEABLOGGER.COM

    17. SALES PAGE According to Ray Edwards, the best sequence to take your visitors through on a sales page is: “P” is for PROBLEM  “A” is for AMPLIFY “S” is for STORY and SOLUTION “T” is for TRANSFORMATION  and TESTIMONY “O” is for OFFER “R” is for RESPONSE Obviously, the goal for this page is to make a sale. 8 WWW.BECOMEABLOGGER.COM

    18. Determine your most popular posts and decide to optimize them. 9 OPTIMIZE YOUR TOP POSTS WWW.BECOMEABLOGGER.COM

    19. OPTIMIZE YOUR TOP POSTS Use Google Analytics to check what your top posts are. What goal can you optimize them for? Growing your email list. Making affiliate sales Promoting your product/service Determine your most popular posts and decide to optimize them. 9 50 40 30 20 10 WWW.BECOMEABLOGGER.COM 0 Post 1 Post 2 Post 3

    20. Visit WWW.BECOMEABLOGGER.COM for more details on this.