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How to Use Online Video to Build Your Platform - with Luria Petrucci - PowerPoint PPT Presentation

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Are you using video to market your blog? Listen as Luria Petrucci (formerly Cali Lewis) shares strategies for building your platform using online video.

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Presentation Transcript
How to

How to

Use Online Video to Build

Your Platform

First things first first things first

First Things First

First Things First

Determine the type of content you want to create

Determine the type of content

you want to create.

Usually fall into two categories: videos that showcase topics

you're passionate about and those that bring customers in

Choose a topic you are

passionate about.

? ?

Building an online platform takes a lot of work, but when you’re passionate

about the content you’re creating, it’s much easier to see it through.

Set the right expectations

Set the RIGHT expectations



It’s not “if you build it, they will come.”

Recognize that it will take a lot of time to build your platform.

Make the commitment that this is going to be a long term thing. COMMIT

to doing this and seeing this through.

Get a GEAR KIT for

Start with your Smartphone

You need something to stabilize

quality of your visuals

your phone

You need an external microphone

... then, get a gear kit to go with your

phone. For $200 to $250, you can get a gear

kit that gives you stability and great audio.

Get lighting to increase the

your phone

You need to GET STARTED

Be human be the authentic you

Be Human.

Be the authentic you.

It’s ok to screw up. People aren't perfect.

Give a little more of yourself

Give a little more of


You are the same person, but in

order for people to get the real you,

you have to add more energy and

let your passion shine through.

Prepare your bullet points

Prepare your bullet


makes your videos concise and


have a plan

gives you a sense of


Do your keyword research find popular searches

Do your keyword


find popular searches with relatively low


helps especially when trying to get Search

Engine traffic.

recommended tool:


Use descriptive titles for

your videos.

Exercising for Lean Muscles

make sure you’re covering a very specific

topic for each of your videos.

make that clear and specific in the title of

your videos.

Share your content with everyone

Share your content with


Network with others in

your niche.

networking can go a long way to get

you connected with the right people.

start by sharing your videos with your

friends and family.

use your social platforms to get the

word out there.

Use hashtags

Use Hashtags.


Choose only a

couple of platforms.

You can't be anywhere effectively.

Don't try to dominate every social

media platform.

Focus on one or two and go as deep

as possible.

What this does:

people will more likely find your content

you can also search your hashtags to find

people who are interested in your content.


Find people who are

asking questions.

provide value to the people who are

looking for answers and they will start

to look to you as the expert.