Are you using video to market your blog? Listen as Luria Petrucci (formerly Cali Lewis) shares strategies for building your platform using online video.
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Use Online Video to Build
First Things First
you want to create.
Usually fall into two categories: videos that showcase topics
you're passionate about and those that bring customers in
Choose a topic you are
Building an online platform takes a lot of work, but when you’re passionate
about the content you’re creating, it’s much easier to see it through.
It’s not “if you build it, they will come.”
Recognize that it will take a lot of time to build your platform.
Make the commitment that this is going to be a long term thing. COMMIT
to doing this and seeing this through.
Get a GEAR KIT for
Start with your Smartphone
You need something to stabilize
quality of your visuals
You need an external microphone
... then, get a gear kit to go with your
phone. For $200 to $250, you can get a gear
kit that gives you stability and great audio.
Get lighting to increase the
You need to GET STARTED
Be the authentic you.
It’s ok to screw up. People aren't perfect.
You are the same person, but in
order for people to get the real you,
you have to add more energy and
let your passion shine through.
makes your videos concise and
have a plan
gives you a sense of
find popular searches with relatively low
helps especially when trying to get Search
Use descriptive titles for
Exercising for Lean Muscles
make sure you’re covering a very specific
topic for each of your videos.
make that clear and specific in the title of
Network with others in
networking can go a long way to get
you connected with the right people.
start by sharing your videos with your
friends and family.
use your social platforms to get the
word out there.
Choose only a
couple of platforms.
You can't be anywhere effectively.
Don't try to dominate every social
Focus on one or two and go as deep
What this does:
people will more likely find your content
you can also search your hashtags to find
people who are interested in your content.
Find people who are
provide value to the people who are
looking for answers and they will start
to look to you as the expert.