How to Get Free Media Exposure for Your Blog - Josh Elledge - PowerPoint PPT Presentation

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How to Get Free Media Exposure for Your Blog - Josh Elledge
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How to Get Free Media Exposure for Your Blog - Josh Elledge

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  1. How to Free Media Exposure for Your Blog taken from an interview with Josh Elledge WWW.BECOMEABLOGGER.COM

  2. START HERE EMAIL INFLUENCERS Do NOT SPAM ASK yourself X what do influencers need? how can you make their jobs easier? how can you provide value for them and their audiences? WWW.BECOMEABLOGGER.COM

  3. HOW? Increase your perceived credibility WWW.BECOMEABLOGGER.COM

  4. Pitch yourself Identify journalists in your industry and your geography. #1 PLATFORM CONNECTING WITH INFLUENCERS IN THE MEDIA Be on point Give them everything they could possibly need Make yourself useful and valuable Let them know you love their mission and want to provide value Create a good profile, cover art, avatar, etc. Put them in LISTS Show engagement Track what they’re tweeting about over a period of time. Start with RELATIONSHIP BUILDING WWW.BECOMEABLOGGER.COM

  5. Send direct messages to influencers. YOUR GOAL: convert your Twitter conversation into an email conversation. Like, retweet, and respond to what the influencers are posting. Make yourself known . Be cool NOT creepy. RELATIONSHIP BUILDING WWW.BECOMEABLOGGER.COM

  6. Your website should... ... be mobile responsive ...be Journalist- friendly ... load quickly ... be modern & up-to-date ... include a media kit WWW.BECOMEABLOGGER.COM

  7. REMEMBER: Influencers will Google you! Check your digital reputation: DO A LOT OF WORK: Show that you’re a thought leader in training for your industry if Guest posting: DO NOT ask for anything in return X “I just love your message, and I really want to provide value to your audience.” RELATIONSHIP BUILDING WWW.BECOMEABLOGGER.COM

  8. Read more about How to Get Free Media Exposure at WWW.BECOMEABLOGGER.COM