Are you using YouTube to market your blog? Discover some advanced YouTube marketing strategies that came directly from a YouTube employee.
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Advanced YouTube Marketing Strategies for Bloggers WWW.BECOMEABLOGGER.COM
YouTube Marketing Tips WWW.BECOMEABLOGGER.COM
Have a Consistent upload schedule Most important factor in success Communicate in banner, About section, video descriptions, end cards WWW.BECOMEABLOGGER.COM
Channel Trailer Hook unsubscribed viewers in first few seconds Highlight best content Encourage to subscribe Annotations - send new visitors to top videos and playlist FREE EBOOK! How to Build Your Blogging Business Through Teaching L O O G WWW.BECOMEABLOGGER.COM
Cards On mobile, average viewing session > 40 minutes, (50% more, year over year). Info cards appear on mobile. More professional way to annotate videos. Link to a video, playlist, merchandise page, fan funding page, or a website. FREE EBOOK! How to Build Your Blogging Business Through Teaching L O O G WWW.BECOMEABLOGGER.COM
Branding watermark Helps increase channel engagement and subscribers. Allows easier sign up for subscription when viewers hover over it. Watermark stays with your videos when they are embedded outside of YouTube. FREE EBOOK! How to Build Your Blogging Business Through Teaching L O O G WWW.BECOMEABLOGGER.COM
Custom Thumbnail 640px by 360px 90% of the best-performing videos on YouTube have visually interesting custom thumbnails that viewers want to click. Best Practices: 16 : 9 Clear, in-focus and high-resolution Bright, high contrast, well-framed and visually compelling Clear across devices of all sizes (from desktop to mobile) Visually reinforcing your video’s title Accurate reflections of your content WWW.BECOMEABLOGGER.COM
Improve and Analyse WWW.BECOMEABLOGGER.COM
Watch Time Report When are viewers engaging with your videos the most? Gives you an overview of the daily WT associated with the channel Higher watch time = higher rank in YouTube WWW.BECOMEABLOGGER.COM
Audience Retention Report When and how are you losing viewers? Helps improves your video structures. TIP: Jump straight into the content. Your title and custom thumbnail already tell people what to expect from your video. WWW.BECOMEABLOGGER.COM
Traffic Sources Report How are people finding your videos? TIP: Use YouTube search data to see the terms that people are using to find you and your content. WWW.BECOMEABLOGGER.COM
Annotations Report Ar your viewers leaving your videos too quickly? Rule of thumb: Click through rate should always be higher than your close through rate. Don’t encourage your viewers to click away before they’ve even seen the content. Give VALUE first. WWW.BECOMEABLOGGER.COM