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USA Swimming Foundation Make a Splash

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USA Swimming Foundation Make a Splash. Drowning … kills nine people per day in the U.S. Nearly ¼ are children. Diversity … In ethnic communities, drowning rates are nearly three times the national average.

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Presentation Transcript
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Fitness…1 in 3 children in America is overweight, putting them at risk for heart disease, diabetes, high blood pressure, and emotional pain
promotions
Promotions
  • PSA
    • TV public service announcement with Academy Award nominee Terrence Howard and Jim Ellis
promotions7
Promotions
  • Spokespeople
    • Jim Ellis
    • Janet Evans
    • Cullen Jones
promotions8
Promotions
  • Public Relations
    • TODAY Show
    • Comcast/CN8
    • MSNBC.com
    • Regional/Local TV and Newspapers
promotions9
Promotions
  • In-School Water Safety
      • Discovery Education
      • 35,000 ethnically and economically diverse schools
      • Targets:
        • Kindergarten-5th grade
        • Parents
promotions10
Promotions
  • Retail Promotion
    • 25% of proceeds of Speedo purchases went to Sponsor a Swim Lesson
    • 400 Sports Authority locations
promotions11
Promotions
  • Merchandise
    • Build the brand
    • Spread the word
u s olympic trials
U.S. Olympic Trials
  • Aqua Zone
  • Deck signage
  • PA Announcements
  • Video board ads
  • Chamber of Commerce
  • Speedo Matching Fund
  • PR Outreach
diversity research study
Diversity Research Study
  • Study with University of Memphis
  • Constraints on Minority Swimming Participation
  • Kids aged 6-16 in six metro cities
  • News “hooks”
    • 58%+ of ethnically diverse children can’t swim
    • Parental influence as major factor in child’s risk
diversity research study15
Diversity Research Study
  • NBC Nightly News
  • Today Show
  • 400+ print media placements
  • 31 network affiliate stories
  • 4 CNN segments
  • 125 “blog” mentions
  • Rush Limbaugh
  • ABC Radio
slide16
PLAY
  • NY Times
  • 1.5 million circulation
  • 58% nationwide / 42% New York
  • Advertorial on Make a Splash
promotions17
Promotions
  • “Speedo Gives Back” – online retail promotion
  • Make a Splash In School
    • 35,000 schools in ‘08
    • 4 key markets with PR support with YMCA
  • 2009 – focus on parent education programs and awareness campaign
  • PR!
major city initiatives
Major City Initiatives
  • Make a Splash-Atlanta
    • Developed a certified aquatic staff of 14 – eight instructors & six lifeguards; select staff members are certified as instructor trainers, certified pool operators , and aquatic fitness instructors
    • Over 2,500 children have participated in learn-to-swim classes since June 2007
    • All 600 participants this past school year achieved Level 1; over 300 students have achieved level 2 or higher
    • 1200 participants are expected in 2008 program
major city initiatives19
Major City Initiatives
  • Make a Splash-Houston
  • Three partners each offering a different avenue to address the disproportionate rate of drowning in the Houston area:
    • City of Houston Parks & Recreation Dept (HPARD)
    • Harris County Aquatic Program (HCAP)
    • YMCA of Greater Houston
    • The three programs combined are projected to touch close to 1,000 youngsters during the summer of 2008.
major city initiatives20
Major City Initiatives
  • Other Possibilities
    • Long Island
      • Partner: American Red Cross
    • Camden NJ
      • Partners: Camden Schools and Boys & Girls Clubs
    • New York City
      • Partner: NYC Parks & Rec
      • Trident Swim Foundation (featured on the Today Show)
    • Chicago
      • Partners: World Sport Chicago/Chicago 2016, Chicago Park District
      • Awareness campaign, June 2008
      • Mayoral proclamation - July to be ‘Water Safety Month’ in Chicago
      • Very interested in collaborating on major program
local partner programs

Local Partner Programs

Learn-to-swim providers on the next slide have applied to become Make a Splash Local Partners.

Each meet the requirements for swimmer/teacher ratio, number of lessons offered, skill progression, and how teachers are trained.

Once a Local Partner is approved, they receive a Make a Splash banner, materials, and equipment to help promote their learn to swim program.

Speedo VIK program helps enhance our support of these learn-to-swim providers.

local partner programs22

Local Partner Programs

Brigantine Aquatic Center -- Brigantine, NJ

Swim America Family Swim School -- Fresno, CA

Vashon Aquatic Club -- Vashon, WA

Atlanta YMCA -- Atlanta, GA

Ravena Swim Club -- Ravena, NY

Triangle Aquatics -- Cary, NC

Mid-Cities Arlington Swimming Foundation -- Arlington, TX

Austin YMCA -- Austin, TX

City of Carson -- Carson, CA

Brandon Blue Wave -- Brandon, FL

Conversations with at least 50 more have begun

Fall 2008 plans include a targeted recruiting campaign to 25 of the nation’s largest swim lesson providers

sponsor a swim lesson
Sponsor a Swim Lesson
  • Oakland Undercurrents Oakland, CA
  • Pikes Peak YMCA

Colorado Springs, CO

  • LK Foundation

Los Angeles, CA

  • Swimgym

Miami, Florida

other special events and partnerships
Other special events and partnerships
  • Savannah, GA

Starfish Aquatics/NRPA

  • Lafayette, CO

Starfish Aquatics/NRPA

  • Colorado Springs, CO
    • USA Triathlon
    • City of Colorado Springs
savannah ga

Savannah, GA

In Savannah, Georgia and Lafayette, Colorado,

240 children participated in a water safety day.

Our partnership was with Starfish Aquatics and

the National Recreation and Park Association.

slide27
The kids rotated through water safety stations, and received certificates for participating in a Make a Splash for Water Safety Day!
additional programs
Additional Programs
  • Hilton Swims to Beijing Relay
    • $100,000 to support Make a Splash
    • $20,000 to remain with Foundation
  • Lenny Krazleburg Foundation
    • Launching this summer
    • Entry point into Los Angeles
local partner programs29

Local Partner Programs

The learn to swim providers listed on the next slide have gone through an application process to become Make a Splash Local Partners.

They meet the requirements for swimmer/teacher ratio, number of lessons offered, skill progression, and how teachers are trained.

Once a Local Partner is approved, they receive a Make a Splash banner and materials to help promote their learn to swim program.

local partner programs30

Local Partner Programs

Brigantine Aquatic Center--Brigantine, NJ

Swim America Family Swim School--Fresno, CA

Vashon Aquatic Club--Vashon, WA

Atlanta YMCA--Atlanta, GA

Ravena Swim Club--Ravena, NY

Triangle Aquatics--Cary, NC

Mid-Cities Arlington Swimming Foundation--Arlington, TX

Austin YMCA--Austin, TX

City of Carson--Carson, CA

Brandon Blue Wave—Brandon, FL

*Conversations with at least 50 more have begun

*Fall, 2008 plans include a targeted recruiting campaign to 25 of the nation’s largest swim lesson providers

other special events and partnerships31
Other special events and partnerships

Savannah, GA

Starfish Aquatics/NRPA

Lafayette, CO

Starfish Aquatics/NRPA

Colorado Springs, CO

USA Triathlon/City of Colorado Springs

harlem week new york august 16 th 17 th
Harlem Week

New York

August 16th – 17th

slide33
Overview

Harlem Week–”Harlem Week” is one of America’s largest cultural celebrations. It consists of various activities and events that celebrate a rich cultural diversity in America. Held in historic Harlem, Harlem Week attracts millions of individuals to the worlds most famous neighborhoods for food, information and activities.

Goal of the Make a Splash appearance at Harlem Week – Generate interest about the Make a Splash program among at risk groups. Solidify existing relationships with program partners (Red Cross, Trident Swimming, NYC Parks, Swim Strong) and potential program funders (Sovereign Bank, Adecco, Virtcom Int.)

harlem site locations
Harlem Site locations

New York City Children’s Festival

  • Overview – Festival celebrating New York City youth with music, games, rids, fashion shows, entertainment, sports clinics, chess, gymnastics, petting zoo and pony rides.
  • Date: August 16th – 17th
  • Location: W. 135th street (between Malcolm X and A.C.P. Jr. Blvds.)
  • Estimated attendance: 30,000+ kids
  • Space needs: Gazebo Dimensions-9'10.5"Wx8'10"Dx8'6“H

Power (for television)

Two long tables

Two chairs

history
History
  • Foundation formed in 2004
  • Incorporated as a 501(c)3 non-profit
  • Governed by an independent Board of Directors
  • Foundation staff headquartered at USA Swimming offices in Colorado Springs
  • USA Swimming staff provides support to administer programs and services
mission statement
Mission Statement

The mission of the USA Swimming Foundation is to create and enhance ongoing sources of revenue, and support and add value to the activities, programs, services and brand of USA Swimming in a manner consistent with its operating principles and strategic drivers.

5 year vision
5-Year Vision

By 2012 the Foundation will be:

  • Recognized as the national leadership organization for promoting water safety and learn-to-swim programs for America’s increasingly diverse youth population.
  • Administering a wide range of national promotional campaigns and supporting a national network of learn-to-swim programs.
  • Developing other programs and services to support USA Swimming in its mission.
goals
Goals
  • Teach every kid to swim and be water safe.
  • Expand Make a Splash programs nationally.
  • 500 Local Partner Programs up and running by 2012.
  • Help USA Swimming become a financially independent organization.
make a splash programs
Make a Splash Programs
  • Overarching purpose is to reduce troubling drowning statistic and get all children into learn-to-swim programs so that they will be water safe and encouraged to engage in a lifetime fitness activity
  • City-based initiatives to reach at-risk populations
  • Local Partner Program to build a national network
  • National promotional campaign to support existing service providers
other programs
Other Programs
  • U.S. National Team
  • National Junior Team
  • Age group swimming and events
  • Facility development
foundation leadership
Foundation Leadership

Senior Staff

  • Chuck Wielgus
    • Foundation CEO and Exec. Director, USA Swimming
  • Christopher LaBianco
    • Chief Development Officer
  • Dominic Testa
    • Director of Development
  • Martha Johnson
    • Annual Fund Manager
  • Rowdy Gaines
    • Foundation Ambassador
  • Melvin Stewart
    • Foundation Ambassador

Board of Directors

  • Susan Keating, Chair
    • CEO, National Foundation for Credit Counseling
  • Ken August, Vice Chair
    • Industry Leader, Deloitte & Touche
  • Ron Beegle, Secretary
    • Partner, Goode Partners
  • David Wiederecht, Treasurer
    • EVP, GE Asset Management, Inc.
  • Andrew Knox
    • Senior Client Partner, Korn / Ferry International
  • Michael Mendenhall
    • Chief Marketing Officer, Hewlett-Packard
  • Max Siegel
    • President, Dale Earnhardt, Inc.
  • Russ Hagey
    • Partner & Chief Talent Officer, Bain & Company
  • Jim Wood
    • President, USA Swimming
  • Bryan Jones
    • President & CEO, Moximity

USA Swimming Foundation

1 Olympic Plaza

Colorado Springs, CO 80909

SwimFoundation.org

(719) 866-4578

[email protected]

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