Presents… “Best Encoding Practices” For use with. Ways to distribute video on the web. Ensemble offers 2 different ways to deliver video content: Progressive Download Streaming. Streaming vs. Progressive Download. Progressive download Downloads the entire file to the user’s hard drive.
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For use with
Encoding – The process of making a video MUCH smaller so it can more easily be sent over the web.
Bitrate – The higher the “bitrate” typically the higher the quality of the video itself. A bitrate that is too low often appears to be overly pixelated.
Framerate – The number of different frames that will appear in a second of time. Hollywood movies are typically 25-30 frames per second. A framerate too low will give the impression that the movement is somewhat choppy.
Compression – the technique used to make a video smaller when the software “encodes” it. Different types of compression affect the final quality of the video and also the server that it can be hosted from.
h.264 (.m4v, .f4v, .mp4) - the newest high standard in compression.
Flash (.flv) – also known as Flash, this type is another great choice for the web.
Windows Media (.wmv – the standard for Windows Movie Maker, this format needs Windows Media Player to play.
Windows Movie Maker
Adobe Premiere CS4 and CS5
Follow the steps by clicking “Next” until a .wmv file is created on your computer
Make sure that you upload the .wmv file to the Windows Media Server within Ensemble.
When you have finished editing your creation, click on Share and then Export using QuickTime
Name your video then click save. When the movie finishes exporting RENAME the .mov extension to .mp4, and then upload the file to the Flash Streaming Server within Ensemble.
When you’re ready to export your video, go to File->Export->Media
As you can see there are a TON of options. The most important to consider is the H.264 compression under Format, the Frame width and height is 720 x 480 or less, and the file size is under 1500MB or 1.5GB.
If the video does not meet these specifications, it’s best to either lower the bitrate, reduce the Frame Width and Height or possibly cut the video into multiple parts.