Kids and Media in a Digital Age Children & the Media Program Working to create a media environment that supports the healthy educational, social, emotional and physical development of all children. Conduct groundbreaking research on the messages children receive from the media
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Working to create a media environment that supports the healthy educational, social, emotional and physical development of all children.
Improved Ratings Information
Interactive Advertising BanDTV Rules: Media Policy for KidsRecommendations of CMPC
Children are inherently vulnerable to commercial persuasion.
1. Nag Factor
2. Children’s positive attitudes towards and consumption of unhealthy products (tobacco, alcohol, violent media)
3. Children’s poor nutritional choices and growing rate of obesity
Kids are already being targeted with interactive marketing strategies on the Internet
1. Branded Environments
The Goal: To Secure A Ban on Interactive Advertising