1 / 9

Wonsoo Chang Petur Gislason Patrick Léger Joe Stamps

Waging a Standards War. Wonsoo Chang Petur Gislason Patrick Léger Joe Stamps. Overview. Game console industry Launch of Xbox Managing expectations Market opportunities Competitive outlook Microsoft’s weaknesses Discussion. Game Console Industry. $6.5B industry Mature market

LeeJohn
Download Presentation

Wonsoo Chang Petur Gislason Patrick Léger Joe Stamps

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Waging a Standards War Wonsoo Chang Petur Gislason Patrick Léger Joe Stamps

  2. Overview • Game console industry • Launch of Xbox • Managing expectations • Market opportunities • Competitive outlook • Microsoft’s weaknesses • Discussion

  3. Game Console Industry • $6.5B industry • Mature market • Increasingly competitive • Generally not reverse-compatible • Lack of interchangeability

  4. Microsoft’s Xbox • Scheduled launch: Fall 2001 • Pentium III processor • Compatible with PC games • Evolutionary system • Proliferation of Windows platform in low-end devices

  5. Managing Expectations • Vaporware strategy • Entice potential PlayStation 2 users to wait for Xbox • Solid track record in creating positive feedback • Windows 95

  6. Market Opportunities • Sony’s failures create an opportunity for Microsoft: • Poor architecture hinders game development • Underestimation of demand weakened potential for positive feedback • Lack of uniform platform for game development (need for Pentium III)

  7. Competitive Outlook • Lack of installed console user base • Existing base of game developers for PC market • Lower costs for game developers • Game availability increases value of game console

  8. Weaknesses • PC games may not appeal to console users • Threat of low quality PC games • Lack of dominant console game developers • Answers/outcomes: • Market efficiency • Partnerships with key developers

  9. Discussion • Will vaporware strategy work? • How should Sony respond? • What is the long-term outlook for Microsoft? • How will increased piracy affect game development?

More Related