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The People’s Team. Imusic.com Online Community. Online Community Components. Customizable portal page Community service applications Personal web page builder Content management Member profiling E-Commerce capabilities. Community Information. General Description

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The people s team l.jpg

The People’s Team

Imusic.com

Online Community


Online community components l.jpg
Online Community Components

  • Customizable portal page

  • Community service applications

  • Personal web page builder

  • Content management

  • Member profiling

  • E-Commerce capabilities


Community information l.jpg
Community Information

  • General Description

  • Type: Community of Interest

    • People sharing a common interest/hobby

  • Theme: music

  • Number of members: Unknown

  • Important details:

    • 35,000 bulletin boards

    • 19 chat rooms for live interaction


Community analysis l.jpg

Community Creation Checklist

Strike an emotional chord

Show strong personality

Establish critical mass

Build peerless loyalty

Key Community Success Factors

Self-generated/organic growth

Simplicity

Involvement/

interactivity

High level of frequency and duration of visits

Community Analysis


Strike an emotional chord l.jpg

Imusic strikes an emotional chord by allowing its visitors to post opinions about ideas and people they are passionate about

QUOTE OF THE DAY

Love - Who Put The 'Fan‘ in Fanatic? "Courtney Love is a beautiful, intelligent and talented women. She has the voice of an angel and the face of a goddess." Posted by WorthlessVoid

Strike an emotional chord


Show strong personality l.jpg

Imusic is geared toward a younger generation of web surfers. The music on the site tends to be of a younger generation and along with opinions shows a strong personality.

HEARD ANY NEW MUSIC? Post your review

Alan Jackson When Somebody Loves You

blink-182 Mark Tom & Travis Show

Fatboy Slim Halfway Between The Gutter & The Stars

Four Tops Essential

Mya Fear Of Flying

Natalie Cole Greatest Hits-Vol1

R. Kelly TP-2.COM

Spice Girls Forever

Show Strong Personality


Establish critical mass l.jpg

Imusic visitors visit the site to get the latest music news or news on their favorite bands or artists and allows them to post comments about the latest news

FROM THE HEADLINES

Christina Aguilera & The Dirty Dancer

Teen Singer Upholds Long Show-biz Tradition Dating One Of Her Dancers…

Establish Critical Mass


Build peerless loyalty l.jpg

Imusic provides weekly and daily polls for its visitors to participate in. It also has a “What’s hot this week” where visitors can voice their opinion about hot topics.

POLL OF THE DAY

Of all the great new singers, who’s top?

Best New School Diva-Part 1

Monica

Brandy

Kelly Price

Kimberly Scott

Build Peerless Loyalty


Self generated organic growth l.jpg
Self-generated/Organic Growth participate in. It also has a “What’s hot this week” where visitors can voice their opinion about hot topics.

  • Imusic.com is not a self-generated community.

  • Examples of similar communities:

    • MP3.com

    • Rollingstone.com

    • MTV.com

    • Sonymusic.com


Simplicity l.jpg
Simplicity participate in. It also has a “What’s hot this week” where visitors can voice their opinion about hot topics.


Involvement interactivity l.jpg
Involvement/Interactivity participate in. It also has a “What’s hot this week” where visitors can voice their opinion about hot topics.

  • Discussion boards

  • Polls

  • Auctions

  • Shopping

  • Chat


High level of frequency and duration of visits l.jpg
High Level of Frequency and participate in. It also has a “What’s hot this week” where visitors can voice their opinion about hot topics.Duration of visits

  • Imusic has an average level of frequency and duration of visits.

  • The majority of time spent is posting messages on discussion boards or participating in interactive chat discussions.

  • The main stories on this site are not updated on a daily basis, so visitors do not need to access information everyday.


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Community Revenue Generation participate in. It also has a “What’s hot this week” where visitors can voice their opinion about hot topics.

Last Chance Magnet

Price: $3.49

*NSYNC Hooded Rhinestone Sweatshirt

L $55.99 XL $55.99


Live demonstration l.jpg
Live Demonstration participate in. It also has a “What’s hot this week” where visitors can voice their opinion about hot topics.


Experiences l.jpg
Experiences participate in. It also has a “What’s hot this week” where visitors can voice their opinion about hot topics.

  • Positive

  • Inforamtive

  • Learned about OLCs in general

  • Too simplistic

  • Chat irrelevance

  • Benefits of message boards


Chance for success l.jpg
Chance for Success participate in. It also has a “What’s hot this week” where visitors can voice their opinion about hot topics.

  • Already a success

  • More E-commerce

  • Continued advertising

  • Build a competitive advantage


Strengths suggested improvements l.jpg
Strengths/Suggested Improvements participate in. It also has a “What’s hot this week” where visitors can voice their opinion about hot topics.

  • Strengths:

    • Covers wide range of music

    • Easy to navigate

    • Simple

  • Suggestions:

    • Improve target market

    • More MP3s

    • Extend E-Commerce options