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The People’s Team. Online Community. Online Community Components. Customizable portal page Community service applications Personal web page builder Content management Member profiling E-Commerce capabilities. Community Information. General Description

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the people s team

The People’s Team

Online Community

online community components
Online Community Components
  • Customizable portal page
  • Community service applications
  • Personal web page builder
  • Content management
  • Member profiling
  • E-Commerce capabilities
community information
Community Information
  • General Description
  • Type: Community of Interest
    • People sharing a common interest/hobby
  • Theme: music
  • Number of members: Unknown
  • Important details:
    • 35,000 bulletin boards
    • 19 chat rooms for live interaction
community analysis
Community Creation Checklist

Strike an emotional chord

Show strong personality

Establish critical mass

Build peerless loyalty

Key Community Success Factors

Self-generated/organic growth




High level of frequency and duration of visits

Community Analysis
strike an emotional chord
Imusic strikes an emotional chord by allowing its visitors to post opinions about ideas and people they are passionate about


Love - Who Put The 'Fan‘ in Fanatic? "Courtney Love is a beautiful, intelligent and talented women. She has the voice of an angel and the face of a goddess." Posted by WorthlessVoid

Strike an emotional chord
show strong personality
Imusic is geared toward a younger generation of web surfers. The music on the site tends to be of a younger generation and along with opinions shows a strong personality.

HEARD ANY NEW MUSIC? Post your review

Alan Jackson When Somebody Loves You

blink-182 Mark Tom & Travis Show

Fatboy Slim Halfway Between The Gutter & The Stars

Four Tops Essential

Mya Fear Of Flying

Natalie Cole Greatest Hits-Vol1

R. Kelly TP-2.COM

Spice Girls Forever

Show Strong Personality
establish critical mass
Imusic visitors visit the site to get the latest music news or news on their favorite bands or artists and allows them to post comments about the latest news


Christina Aguilera & The Dirty Dancer

Teen Singer Upholds Long Show-biz Tradition Dating One Of Her Dancers…

Establish Critical Mass
build peerless loyalty
Imusic provides weekly and daily polls for its visitors to participate in. It also has a “What’s hot this week” where visitors can voice their opinion about hot topics.


Of all the great new singers, who’s top?

Best New School Diva-Part 1



Kelly Price

Kimberly Scott

Build Peerless Loyalty
self generated organic growth
Self-generated/Organic Growth
  • is not a self-generated community.
  • Examples of similar communities:
involvement interactivity
  • Discussion boards
  • Polls
  • Auctions
  • Shopping
  • Chat
high level of frequency and duration of visits
High Level of Frequency and Duration of visits
  • Imusic has an average level of frequency and duration of visits.
  • The majority of time spent is posting messages on discussion boards or participating in interactive chat discussions.
  • The main stories on this site are not updated on a daily basis, so visitors do not need to access information everyday.
community revenue generation
Community Revenue Generation

Last Chance Magnet

Price: $3.49

*NSYNC Hooded Rhinestone Sweatshirt

L $55.99 XL $55.99

  • Positive
  • Inforamtive
  • Learned about OLCs in general
  • Too simplistic
  • Chat irrelevance
  • Benefits of message boards
chance for success
Chance for Success
  • Already a success
  • More E-commerce
  • Continued advertising
  • Build a competitive advantage
strengths suggested improvements
Strengths/Suggested Improvements
  • Strengths:
    • Covers wide range of music
    • Easy to navigate
    • Simple
  • Suggestions:
    • Improve target market
    • More MP3s
    • Extend E-Commerce options