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Enriching Online Journal Articles with Supplementary Material: Opportunities and Challenges. SSP Annual Meeting Julie Harrington May 28, 2008. Presentation Overview. Reasons to pay attention JAMA & Archives Journals Types of supplementary content Editorial evaluation, impact and editing

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enriching online journal articles with supplementary material opportunities and challenges

Enriching Online Journal Articleswith Supplementary Material: Opportunities and Challenges

SSP Annual Meeting

Julie Harrington

May 28, 2008

presentation overview
Presentation Overview
  • Reasons to pay attention
  • JAMA & Archives Journals
  • Types of supplementary content
  • Editorial evaluation, impact and editing
  • Examples
    • Audio, 3D illustrations, e-letters, Video
  • Final thoughts for your consideration
on line only content fad or fact of life
On-line Only Content Fad or Fact of Life?
  • Authors like it
    • In fact, they expect it
  • Readers request it
  • Competitors have it
  • Journal Editors embrace it or ignore it
    • Your experience may vary
  • Manuscript Editors manage it
  • Platform Providers support it
  • Marketing Managers love it
publications
Publications
  • JAMA
    • Journal of the American Medical Association
  • Archives Journals
    • 9 Medical Specialties, including
      • Archives of Dermatology
      • Archives of Neurology
  • Blended Revenue Model:
    • Print: benefit of membership (BOM), paid, controlled
    • Online: BOM, site license, print + online
    • Other Revenues: display ads, online ads, reprints…
short history of jama archives online publishing
Short History of JAMA & Archives Online Publishing
  • JAMA www.jama.com is 125 years old
  • Archives of Internal Medicine just turned 100
  • Full text of JAMA and Archives Journals
    • became available online in 1999.
  • In 2003 the JAMA & Archives sites were re-launched
    • On HighWire Press
  • Unique online content included
    • “For the Media”
    • Interactive versions of books
    • JAMA Patient Pages
  • Alerts for TOC, citations, new issues, …
  • Continuing Medical Education (CME) went online-only
  • OK, let’s fast forward to 2008
types of web only supplemental material
Types of Web-only Supplemental Material
  • Tables
  • Audio
  • Videos
    • Patients or procedures
  • Quizzes
    • CME and other types
  • Early Release Articles
    • Publish ahead of print
  • Readers Respond
    • Electronic letters
  • 3 D illustrations
  • Figures
  • Methods – prefer these appear in print and online
    • Equations
    • Statistical formulas
    • Surveys
  • Appendices – proceed with care with embedded links
impact on editorial
Impact on Editorial
  • Development of policy, including Journal caps
  • Creation instructions for authors
  • Keeping logs and time records
  • Peer review
  • Evaluation on a case by case basis
    • At acceptance
  • Content enters editorial workflow as usual
  • Edited by manuscript editors
    • Tables and equations are modified as needed
  • Videos go to an Electronic Media Dept
    • Editing and other preparation
  • Scheduling and Import
editorial evaluation of supplementary content
Editorial Evaluation of Supplementary Content
  • First, does it belong in the article?
    • The answer should be yes
    • Would take up too much space in print
  • Is it of interest a sub-set of readers?
    • Statistics
      • A complex formula could = ½ page
  • Can it be printed at all?
    • Video
      • Can enhance clinical content
    • Audio
    • 3 D illustrations
jama archives models for editing supplements
JAMA & Archives Models for Editing Supplements
  • Categories for the editorial effort applied
  • Level 1 (or zero!)
    • No editorial review with a disclaimer to that effect
    • Not used, inconsistent with our brand promise
  • Level 2
    • A “little” editing and no composition or proofreading
    • Content bypasses the production department
    • Used for JAMA and some Archives Journals
  • Level 3
    • The complete editorial and production workflow
    • Same as print
    • Used for some Archives Journals
some final thoughts
Some Final Thoughts
  • Importance of measurement
    • Quantify your editorial investment
    • Track usage
  • Create a process for policy development
  • Develop concrete expectations for authors
  • Consider how readers will find, view, read and print this material
  • Work with your platform partner
  • Survey your readers
  • Monitor the competition
    • And sites outside your immediate markets
  • Expect expectations to increase, sigh…
slide20
I’m Almost Done and Will Soon Head Back to My Room and Consume Information from that Amazing New Device
questions
Questions?

Julie Harrington

Director, Online Journal Publishing

Journal Sales and Online Business Division

American Medical Association

+1 (312) 464-4838

[email protected]

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