As mentioned, we start every process of Magento web design with an extensive research. We believe that a good plan is a prerequisite for a successful project, and in order to achieve that, we have to gather the required data.
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extensive research. We believe that a good plan is a prerequisite for
a successful project, and in order to achieve that, we have to gather
the required data.
In order to do that, we usually implement Hotjar (or some other similar
service) if a client already has an existing web store. With a help of
heat maps, recordings and scrolling maps, Hotjar became a very
useful tool that gives us specific information about users’ behavior.
research, we start with a quick sketching on the paper. This way we
shape our ideas into a form and create a few variations of the basic
layout. With a help of the sketches we can quickly think about
element positioning, their relationship and functioning without wasting
too much time.
After choosing the best layout, the next step is creating a wireframe.
Wireframe is a visual guide that presents the website’s structure and
informational architecture, avoiding the emotional deviations caused
by styled or colorful elements. Using the data from the previously
conducted research, we continue the process of building the web
It’s previous very important that we create wireframes while constantly thinking
about Magento and its limitations. We communicate daily with our
frontend and backend developers trying to achieve the right balance
between technical performance and the best possible user
In this phase the biggest highlights are communicating with the client,
resolving any issues he might have and understanding their needs. We
always listen to our client’s demands, but if we find any usability
problems in those, we do our best to explain why that might not be
the best solution for them, and suggest a better option.
develop a unique design solution that will help our clients’ business
We always create visual elements based on the current visual identity
of the brand. It means using the same colors which are already in the
logo and adding some neutral ones with which we create a color
palette. Furthermore, we add a contrast color that will be used as the
“call to action” color.
It’s the same with typography. We always reference on the logo and
usually define 2 fonts that will be used for headings and body text.
Note that typography and colors are just a small part of the style
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